Research

Demand Manager Monetization Levers

May 11, 2020
By Rubicon Project

Prebid, the leading open source header bidding solution for publishers, has seen tremendous adoption over the past few years. Rubicon Project’s Demand Manager makes it easy for publishers of all sizes to deploy, configure, and optimize their Prebid solution.

After countless hours of consulting, testing, analyzing, and optimizing Prebid implementations for Demand Manager clients, our team has developed a set of best practices to help publishers drive Prebid monetization.

Download Demand Manager Monetization Levers and learn how to:

  • Improve bidder management
  • Enhance wrapper timeout settings
  • Use wrapper segmentation for better page load times
  • Increase yield through granular inventory management
  • Adjust price granularity for better monetization

 


Tags: , , , ,