The Move to Server-Side Header Bidding

October 24, 2017

Are you curious about the move to server-side header bidding? Tasked with managing the switch, but wondering about how to best test and implement? Do you have questions about how going server-side will affect match rates, page performance and the user experience?

If you’re looking for answers that are applicable (and in plain English), then this is the guide for you.

What’s Inside?

  • Get a basic overview of the differences between client-side and server-side setups
  • Learn about how User Sync works when moving to server-side header bidding
  • Explore how server-side affects page load and ad serving latency
  • Discover why the industry is moving toward transparent, open-source technology
  • Consider the different implementation options, and what is best for your business



Download This Guide for a deep dive into the major issues that every publisher will need to consider as they develop a server-side header bidding strategy for 2018.

Thank you for your interest in The Move to Server-Side Header Bidding paper! You should receive an email shortly with access to the paper.

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