The playbook to buying premium media

November 13, 2015

Don’t step foot on the ad-buying field without Rubicon Project’s Playbook to Buying Premium Media. It’s got all the plays you’ll need to take full advantage of Guaranteed Orders and Private Marketplaces to outwit the competition and drive sales. This playbook will help you achieve any goals your marketing team might have and give you complete confidence when you execute buys.

What’s inside?

  • Utilize Guaranteed Orders to execute direct buys
  • Navigate the Private Marketplace and connect directly with publishers, sellers and buyers
  • Explore the value of Intent Marketing when used to leverage data and algorithms to find new customers



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