TECHNOLOGY



Prebid header bidding: real-time updates

April 16, 2018
Stay up-to-date with the latest updates on Prebid header bidding from Rubicon Project
Technology
March 7, 2018
Buyers must stand up for ads.txt
Today is the day to join the fight against ad fraud, and stand up for ads.txt compliance
Technology
February 27, 2018
Introducing Vertical OutStream
Today, we’re pleased to introduce a new member of the OutStream family: vertical video on mobile-web
Technology
February 8, 2018
Now is the time to add ads.txt
Don’t miss out on monetization opportunities from Rubicon Project! As buyers look to consolidate spend with trusted sources, now is the time to add ads.txt to your sites.
Technology
December 12, 2017
Four steps to optimize PMPs in a header bidding world
With the proper strategy and set up in place, publishers will be well poised to take advantage of Private Marketplace deals in a Header Bidding world
Technology
November 21, 2017
Firefox Quantum gets an updated browser extension
Firefox is quickly gaining speed with the introduction of Quantum, and Rubicon Project is right alongside it with the launch of Vantage for Firefox
Technology
October 31, 2017
For whom the Q4 traffic surge tolls
As we head into Q4, traffic filtering becomes more important than ever to help DSPs deliver campaigns and keep their tech ops teams sane!
Technology
January 12, 2017
Moving forward by backing off
Learn more about back pressure’s crucial role in the nRoute performance
Technology
November 17, 2016
Load balancers? We don’t need no load balancers! (Part 1)
Let's find a better way to balance the traffic across our entire advertising ecosystem
Technology
March 3, 2016
SDN comes of age within adtech
Taking a page out of high-frequency trading, the modern SDN is dynamic, adaptable and manageable
Technology
December 21, 2015
The best option for documenting APIs
The good, the bad and the ugly about our API documentation provider, Swagger
Technology
June 22, 2015
Solving the open source problem for nToggle
Former nToggler, Ashley Penney, explains how she solved a sophistocated SaaS problem
Technology
November 17, 2014
Assembling the Full-Stack
Everything you need to know about Direct Order Automation for guaranteed buys
Technology
March 12, 2012
Improve pacing with proportional control
Here's how a toilet ball exhibits the most desirable behavior for campaign pacing
Technology
September 26, 2011
Track the change you want to see in the world
At the Rubicon Project, we like to pursue any hair-brained idea we think might make our business even better
Technology
August 29, 2011
Data storage layers in the Zend framework
Think of data storage as a series of layers, where each successfully deeper layer is more versatile and more complex

FEATURES
In The News
Rubicon Project Now Offers Programmatic Guaranteed Buying Marketplace to Third-Party DSPs
Thought Leadership
5 tips to succeed with Private Marketplaces
Research
The Move to Server-Side Header Bidding
Press Releases
Rubicon Project Opens Up its Guaranteed Private Marketplaces to Third-Party DSPs

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