Prebid header bidding: real-time updates

January 14, 2021

Stay up-to-date with the latest updates on Prebid header bidding from Rubicon Project

Technology

July 27, 2018

Buyers must stand up for ads.txt

Today is the day to join the fight against ad fraud, and stand up for ads.txt compliance

Technology

May 31, 2018

GDPR: A technical checklist for sellers

Whether you’ve enabled a consent management provider (CMP) using the IAB Europe Transparency & Consent Framework or built your own, you might still not be able to pass the consent […]

Technology

February 27, 2018

Introducing Vertical OutStream

Today, we’re pleased to introduce a new member of the OutStream family: vertical video on mobile-web

Technology

February 8, 2018

Now is the time to add ads.txt

Don’t miss out on monetization opportunities from Rubicon Project! As buyers look to consolidate spend with trusted sources, now is the time to add ads.txt to your sites.

Technology

December 12, 2017

Four steps to optimize PMPs in a header bidding world

With the proper strategy and set up in place, publishers will be well poised to take advantage of Private Marketplace deals in a Header Bidding world

Technology

November 21, 2017

Firefox Quantum gets an updated browser extension

Firefox is quickly gaining speed with the introduction of Quantum, and Rubicon Project is right alongside it with the launch of Vantage for Firefox

Technology

October 31, 2017

For whom the Q4 traffic surge tolls

As we head into Q4, traffic filtering becomes more important than ever to help DSPs deliver campaigns and keep their tech ops teams sane!

Technology

January 12, 2017

Moving forward by backing off

Learn more about back pressure’s crucial role in the nRoute performance

Technology

November 17, 2016

Load balancers? We don’t need no load balancers! (Part 1)

Let's find a better way to balance the traffic across our entire advertising ecosystem

Technology

March 3, 2016

SDN comes of age within adtech

Taking a page out of high-frequency trading, the modern SDN is dynamic, adaptable and manageable

Technology

December 21, 2015

The best option for documenting APIs

The good, the bad and the ugly about our API documentation provider, Swagger

Technology

June 22, 2015

Solving the open source problem for nToggle

Former nToggler, Ashley Penney, explains how she solved a sophistocated SaaS problem

Technology

November 17, 2014

Assembling the Full-Stack

Everything you need to know about Direct Order Automation for guaranteed buys

Technology

March 12, 2012

Improve pacing with proportional control

Here's how a toilet ball exhibits the most desirable behavior for campaign pacing

Technology

September 26, 2011

Track the change you want to see in the world

At the Rubicon Project, we like to pursue any hair-brained idea we think might make our business even better

Technology

August 29, 2011

Data storage layers in the Zend framework

Think of data storage as a series of layers, where each successfully deeper layer is more versatile and more complex