March 19, 2019
The Benefits of Prebid Mobile, A Hot Take with Alex Smith
Why Should Publishers Adopt Prebid Mobile? As header bidding became the ad tech industry standard, proprietary wrappers caused patchworked coding headaches for which developers would sometimes spend weeks piecing together […]
February 21, 2019
Prebid's Growth in 2019
In Part II of a two-part series, we look at how increasing demand for transparent, open-source technology, Prebid’s poised for significant growth in 2019. As Prebid “grows up,” new tools and services are evolving to optimize the existing technology for publishers.
February 21, 2019
Prebid.org’s growth in 2018
In part three, our VP of Product Management, Garrett McGrath, looks back on the growth of Prebid.org in 2018.
February 8, 2019
2019 Promises a Shift to CTV for the APAC Market
In 2019, there is a real opportunity for publishers to tackle some of the barriers holding back adoption. As the year progresses, Asia’s migration to on-demand viewing will likely shift into a new gear, coupled with a heightened level of enthusiasm from brands to connect with this audience.
February 4, 2019
Industry Challenges Customers will Face in 2019
In part two of the series, Joe Prusz predicts challenges our customers may face in 2019
January 28, 2019
The Democratization of Header Bidding
Over the coming year, though, the industry will see a major shift when it comes to the accessibility and management of header bidding. Thanks to ongoing developments in header bidding technology and tools, our industry is entering a new phase in which the wrapper evolves into a full-featured product, complete with user interfaces that makes header bidding accessible to businesspeople and engineers alike.
January 17, 2019
Why 2019 Will Be the Year of Programmatic Audio
In 2018, we saw consumer behavior and technology trends align with marketplace forces in a way that suggests 2019 is going to be a banner year for programmatic audio. Let’s take a look at the confluence of forces and the recent industry advances that suggest that 2019 will be the year of programmatic audio.
January 14, 2019
The future of prebid
Michael wraps up his video series with his take on the future of Prebid
January 8, 2019
Rubicon Project's 2018 Performance
Why did buyers and sellers transact more with us in 2018?
November 26, 2018
SPO: Why choose Rubicon Project?
Jon Cooke,VP Global Agency Sales at Rubicon Project explains how Rubicon Project can help you enable SPO.
November 16, 2018
The Next Evolution of Cross-Device Shopping
With 24 million people streaming music and podcasts each week, there are enormous opportunities for brands to target people on-the-go with relevant and timely messages that only require a verbal affirmative to initiate a purchase. That’s the power of voice. Consumers are ready. Is your advertising strategy?
November 13, 2018
The Power of A Guarantee For Digital Ads
Publishers win the ability to lock in revenue through advance reservations and provide more complex offers such as tandem ads, homepage takeovers, and share of voice campaigns, along with the peace of mind that they’re dealing with quality brands. Given the convoluted state of the media supply chain, Programmatic Guaranteed presents a refreshing opportunity on both ends.
November 13, 2018
SPO: How do buyers get started?
Here is how buyers can get started with SPO and how Rubicon Project can help.
November 7, 2018
São Paulo Automation Summit 2018
See why Rubicon Project's São Paulo Automation Summit continues to be a success each year.
October 31, 2018
The Future of Programmatic Audio?
Nina Harvey, Head of Audio at Rubicon Project talks about the future of audio.
October 24, 2018
Let’s Get Personal: Dynamic Creative Optimization for Audio
While programmatic creative isn’t necessarily a new tool for buyers to utilize, there is an opportunity within the audio world to provide deeper personalization and, therefore, better performance and campaign efficiency for brands through Dynamic Creative Optimization (DCO).
October 17, 2018
Principles for a better Programmatic Marketplace: An Open Letter to Advertisers and Publishers
Today, we align with fellow exchanges around a shared commitment to promoting clarity and trust for every participant in the programmatic advertising market. These Programmatic Principles aim to foster the growth of an efficient, transparent and fair marketplace for buyers and sellers.
October 15, 2018
Why Programmatic Audio?
Our Head of Audio, Nina Harvey, discusses the benefits of programmatic audio
October 9, 2018
Dmexco or Cannes?
Cannes Lions and Dmexco are important advertising industry events. We asked our partners which one they preferred.
October 2, 2018
Navigating Programmatic Video and OTT
Rubicon Project explains how programmatic video intersects with connect TV and OTT.
September 26, 2018
Rubicon Project and the IAB Tech Lab Plot the Future of OTT with VAST 4.1
In light of the rapid growth of connected TV and over-the-top (OTT) media viewing, the advertising industry has begun a massive technological migration from client-side ad insertion to server-side ad insertion (SSAI). SSAI allows publishers to deliver a better user experience, support more device types, and overcome challenges associated with ad blocking.
July 30, 2018
Focus on Consumer Experiences Using Unique Creative to Drive Results
Great ad experiences come from marrying high-quality creative with innovative formats that delight consumers. Exclusively available via Rubicon's supply marketplace, creative technology from PadSquad enables marketers to activate amazing ad experiences quickly. The results make for memorable experiences that drive positive engagement and derived brand value.
May 23, 2018
Six Months of Lower Costs and High Efficiency: Where Are We Now?
It’s been six months since Rubicon Project’s move to a cost-effective, high-efficiency business model. While recent numbers prove promising, Adam Soroca, Head of our Global Buyer Team, gives insight into what this move means to buyers and how the industry has responded.
May 14, 2018
Moving Towards a Cookieless Future
In 2014, Rubicon Project committed to working toward a universal identifier that would improve the consumer experience, by joining other industry players in the DigiTrust consortium. Now, nearly four years later, I caught up with Garrett McGrath, Rubicon Project’s VP of Product, to ask about the progress of that work, and how he envisions our cookieless future will evolve.
May 14, 2018
Keeping It Clean: 5 Ways to Protect Your Inventory
With billions of dollars wasted annually on fraudulent ads, systematically monitoring and addressing inventory quality is absolutely critical. Though there’s no silver bullet when it comes to keeping your inventory clean, these 5 tips can help you take meaningful steps to reduce your exposure.
May 14, 2018
Four Reasons You Might Not Be Winning with Programmatic Video
Programmatic technology can turbocharge a publisher’s video ad sales, but only if the ads actually render. There are as many different reasons for render rate challenges as there are publishers, but these four questions should get your monetization team off to a good start in terms of troubleshooting.
February 13, 2018
Protect and Prosper
In order for our industry to truly prosper, we all must commit to the cause with three pillars of protection
December 11, 2017
Greater Transparency & Choice in Auction Dynamics
Why we are delivering buyers greater choice and transparency in auction dynamics
October 20, 2017
5 reasons why brands should spend in mobile games
Thinking about exploring mobile gaming inventory? Consider these tips before you buy
February 21, 2017
Open Letter from Frank Addante, CEO, Rubicon Project
Focus as We Look Towards the Future
October 19, 2016
Confessions of an adtech product manager
nToggle CEO shares the story of how his traffic shaping company got its start
September 12, 2016
Essential steps to maximise mobile web revenues
Take full advantage of one of the fastest growing sectors in advertising right now
April 21, 2016
The future of automated advertising
Advertising automation makes headlines during Advertising Week Europe 2016
April 4, 2016
Six reasons why header bidding is worthwhile
Don't have header bidding? Here are 6 reasons why you should get on board now
February 25, 2016
Here’s what mobile buyers and sellers really want
New findings show the continued and dramatic growth of automated private marketplaces
October 7, 2015
Seven tips to succeeding with mobile video
Everything you need to know before you get started on mobile video
June 17, 2015
Brands: do you know where your media dollars are going?
Here's how you can take full advantage of what digital has to offer
May 1, 2015
The rise of adtech 3.0
Former nToggle CEO, Adam Soroca, explains where things are heading next for our industry
April 29, 2015
How brands can get started using private exchanges
Tips on how to get the most out of your customer data
March 31, 2015
Welcome Chango to the Rubicon family!
How Chango fits perfectly into our company vision and mission
March 24, 2015
We're powering our sixth publisher collective
Leading digital publishers to launch new global programmatic alliance, Pangaea
August 27, 2014
We catch up with the Director of Programmatic, Gerson Barnett
March 17, 2013
Advertising Week Europe here we come!
Rubicon Project is playing a starring role at the first annual AW Europe next week!
February 26, 2013
An agency view: Mobile RTB (infographic)
Where is mobile spend going for agencies and what does it take for us to get there?
February 19, 2013
Nordic RTB market growth, visualised
The region saw 559% year-on-year growth in the region as a whole
December 21, 2012
Let's get real about mobile
How do advertisers take a multiscreen approach to help the market grow?
December 3, 2012
La Place Media now powered by Rubicon Project
The new French publisher collective attracts more than 12000 advertisers since launch
November 19, 2012
Content fitted for your mobile devices
Publishers should take advantage of the various ways users access their content
September 4, 2012
La Place Media launches in France
Rubicon Project’s REVV Platform is the technology powering this premium exchange
July 16, 2012
Here's how publishers can capitalize on a market that is growing 45%-60% year over year
January 24, 2011
Securing the publisher, serving the publisher
Publishers deserve technology engineered specifically for their needs