August 4, 2020
At Magnite, we are focused on how we can better serve both buyers and sellers and a key part of that is figuring out how we can bring buyers and sellers closer together. To better support this goal, we’ve recently formed the Marketplace Activation team which spearheads premium marketplace initiatives across our buyer and seller teams.
July 16, 2020
On Content Standards
We’ve written in the past about the things we do to ensure marketers feel comfortable buying advertising inventory through our platform. Inventory quality and brand safety are sprawling topics, but the purpose of this post is to focus on one area in particular: how we decide whether a site or app should be permitted to sell inventory through our technology.
June 25, 2020
The Questionable Future of IDFA Reinforces the Need for First-Party, Community-Driven Identity Solutions
The transformation of how user identification and privacy work in the digital economy has been underway for several months now. The way in which the digital advertising industry collectively held […]
June 10, 2020
How Asia is Leaning into Programmatic
To uncover the barriers to adoption and assess opportunities for growth, Rubicon Project and Campaign Asia paired up to survey media buyers across nine markets in Asia. We asked 185 programmatic leaders to share their expectations, challenges, and active plans regarding adopting programmatic.
April 22, 2020
What are your thoughts on SPO?
Wil Schobeiri, Chief Product Officer and Chief Technology Officer at MediaMath, and Marco Bianchi-Tiraboschi, Senior Director, Business Development at Verizon Media, discuss Supply Path Optimization (SPO) and how buyers can work with their partners to discover which supply paths make sense for them.
March 23, 2020
What will be the biggest adtech trends in 2020?
Will Schobeiri, Chief Product Officer and Chief Technology Officer at MediaMath, and Marco Bianchi-Tiraboschi, Senior Director Business Development at Verizon Media, discuss current tech trends including consolidation, SPO and Demand Manager.
March 18, 2020
Partner Perspectives: Prebid and Demand Manager
Publisher partners Steve Bagdasarian, General Manager of PCH Media, and Michele DeVine, Senior Director of Programmatic Partnerships at BuzzFeed, explain how Prebid and Demand Manager have helped them improve their monetization strategy.
March 16, 2020
How is LiveRamp preparing for the elimination of third-party cookies?
Travis Clinger, VP Global Strategy and Partnerships at Live Ramp, discusses how his company is preparing for the future with a focus on first party identity, and why publishers can benefit from building relationships with consumers.
March 11, 2020
How important is it for adtech to solve identity in 2020?
How important do you believe it is for ad tech to determine a solution for identity in 2020? We asked Rubicon Project partners Amanda Martin, VP Enterprise Partnerships, Goodway Group, and Marco Bianchi-Tiraboschi, Senior Director, Business Development, Verizon Media, who share their concerns about our flawed identity infrastructure, privacy, and the pace of change.
March 9, 2020
Partner Perspectives: SPO Criteria
What are the most important criteria for SPO? Rubicon Project partners Marc Grabowski, EVP Global Supply at Criteo, Jason Randall, CIO at Amnet, and Tim Sims, SVP of Inventory Partnerships at The Trade Desk, detail the criteria they use for SPO, highlighting the importance of innovative buyer tools and global scale, data, flexibility and partnership.
March 3, 2020
Partner Perspectives: Estimated Market Rate
Rubicon partners Tim Sims, SVP of Inventory Partnerships at The Trade Desk, Oliver Whitten, Chief Operating Officer at Ad Form, Adam Schenkel, SVP of Commercial Development at GumGum, and Peter Turner, Senior Manager of Partnership at LinkedIn, offer their thoughts on the value of Estimated Market Rate (EMR), and what it has meant for their business.
February 24, 2020
Ads.txt and Sellers.json 101
Initiatives like Ads.txt and Sellers.json support greater transparency in programmatic advertising.
January 21, 2020
How important is PG for your business?
Depan Ravalia, Digital Operations Director, News UK, and Christian Waurich, Director Programmatic Supply at Publicis Media, discuss the challenges and opportunities of Programmatic Guaranteed, and how they plan to leverage PG in the future.
January 7, 2020
Programmatic is Becoming an Integral Part of Spotify's Business
How and why is programmatic and automation fast becoming an integral part of Spotify's business? Zuzanna Gierlinska reveals how Spotify is fully invested in making their premium audience available through automated channels.
January 2, 2020
Identity Takes Center Focus at CES 2020
Identity will be front and center at this year’s CES trade show.
December 19, 2019
A New Chapter: Rubicon Project to Merge with Telaria
Buyers Gain an Essential Omnichannel Partner Across All Formats and Geographies
December 18, 2019
Programmatic buyers look ahead to 2020
Rubicon partners Martin Van Der Meij of Wavemaker, David Newman of Dentsu Aegis Network, Miguel Nieto Amesti of Havas, Alice Ansidei of Mindshare, Jon Levinson of Adobe Advertising Cloud, Ari Paparo of Beeswax, Christian Waurich of Publicis Media, and Dan Larden of Infectious Media discuss their company's focus for 2020.
December 10, 2019
What does the future of SPO look like?
Rubicon partners Ollie Steele from Ebay, Martin Van Der Meij from Wavemaker, and David Newman from Dentsu Aegis Network discuss how SPO has influenced transparency, why marketplace fees may disappear, and forming deeper programmatic partnerships.
December 4, 2019
SPO Playbook: How to Tackle SPO
Buyers can tackle Supply Path Optimization (SPO) in three simple phases: Plan, Consolidate, and Partner.
November 21, 2019
How are you evaluating your SPO options?
Ari Paparo, CEO Beeswax, explains how his incentives are aligned with his customers, and how he's working with partners to eliminate waste. Dan Larden, Global Strategic Partner, Infectious Media, talks about synthesizing data from buying platforms and suppliers to automate SPO decisions.
November 13, 2019
Twelve Years of Innovation
Over the past 12 years, Rubicon Project has paved a unique path throughout the ad tech landscape. Discover how we've transformed programmatic advertising and are continuously innovating to enhance user experiences, help buyers achieve better outcomes, and ensure publishers monetize to the best of their abilities.
October 21, 2019
Accelerating our Commitment to Open Source with the Acquisition of RTK.io
Our goal is to empower publishers everywhere and we want to do it as quickly and effectively as possible. That is why today I’m excited to announce we have acquired RTK.io, a provider of header bidding solutions that have much in common with Demand Manager, including a foundation in Prebid, the industry’s open source framework, robust and easy-to-use controls, and world-class client service.
September 16, 2019
VIDEO: US Programmatic Trends
Ryan Mulcahy, Head of Revenue for North America, highlights major programmatic trends that will impact the US market in the coming year. He explains the growing importance of video, and why it's more important than ever for the industry to standardize on one unified ID.
September 4, 2019
Cleaning Up User Synch with Martin Hill
As technologies evolve in the adtech industry and universal ID becomes a bigger focus, how can everyone move forward to clean up user sync? Rubicon Project's Martin Hill gave us his hot take on how this all might shake out and where Demand Manager fits into these plans.
July 25, 2019
The Hack that Became a Standard: Header Bidding Grows Up
Rubicon Project's Heather Carver understands the struggle publishers have had with implementing header bidding, and has seen the difficult path to implementation they've experienced. Now, with Demand Manager, Rubicon Project has packaged Prebid as a service to eliminate these obstacles and put control right back in the hands of publishers. This exclusive interview uncovers how these issues were discovered and what Rubicon Project is doing to transform this industry standard.
May 30, 2019
How Rubicon Project is increasing PMP revenue for publishers in Japan
Toru Hirose, Account Director, Rubicon Project Japan, offers his take on the Japanese programmatic market, and how Rubicon is driving better outcomes for buyers and sellers of digital advertising. VIDEO […]
May 22, 2019
What the Move to Server-Side Means for Adtech
The Move to Server-Side Promises Ubiquitous Connectivity
May 20, 2019
Michael Barrett on GDPR and Privacy
Michael Barrett explains why regulating privacy will benefit the industry.
May 14, 2019
Michael Barrett describes how Demand Manager could impact the evolution of ad tech.
April 1, 2019
Less is Finally Becoming More in the Programmatic World
This article was originally published by MediaVillage.com on March 28, 2019. Transacting on digital advertising through programmatic channels continues to grow more complex. Many companies are exploring machine learning and more sophisticated […]
March 19, 2019
The Benefits of Prebid Mobile, A Hot Take with Alex Smith
Why Should Publishers Adopt Prebid Mobile? As header bidding became the ad tech industry standard, proprietary wrappers caused patchworked coding headaches for which developers would sometimes spend weeks piecing together […]
February 21, 2019
Prebid's Growth in 2019
In Part II of a two-part series, we look at how increasing demand for transparent, open-source technology, Prebid’s poised for significant growth in 2019. As Prebid “grows up,” new tools and services are evolving to optimize the existing technology for publishers.
February 21, 2019
Prebid.org’s growth in 2018
In part three, our VP of Product Management, Garrett McGrath, looks back on the growth of Prebid.org in 2018.
February 8, 2019
2019 Promises a Shift to CTV for the APAC Market
In 2019, there is a real opportunity for publishers to tackle some of the barriers holding back adoption. As the year progresses, Asia’s migration to on-demand viewing will likely shift into a new gear, coupled with a heightened level of enthusiasm from brands to connect with this audience.
February 4, 2019
Industry Challenges Customers will Face in 2019
In part two of the series, Joe Prusz predicts challenges our customers may face in 2019
January 28, 2019
The Democratization of Header Bidding
Thanks to ongoing developments in header bidding technology, our industry is entering a new phase in which the wrapper evolves into a full-featured product, complete with a user interface that makes header bidding accessible to businesspeople and engineers alike.
January 17, 2019
Why 2019 Will Be the Year of Programmatic Audio
In 2018, we saw consumer behavior and technology trends align with marketplace forces in a way that suggests 2019 is going to be a banner year for programmatic audio. Let’s take a look at the confluence of forces and the recent industry advances that suggest that 2019 will be the year of programmatic audio.
January 14, 2019
The future of prebid
CEO Michael Barrett wraps up his video series with his take on the future of Prebid
November 26, 2018
SPO: Why choose Rubicon Project?
Jon Cooke,VP Global Agency Sales at Rubicon Project explains how Rubicon Project can help you enable SPO.
November 13, 2018
SPO: How do buyers get started?
Here is how buyers can get started with SPO and how Rubicon Project can help.
November 7, 2018
São Paulo Automation Summit 2018
See why Rubicon Project's São Paulo Automation Summit continues to be a success each year.
October 31, 2018
The Future of Programmatic Audio?
Nina Harvey, Head of Audio at Rubicon Project talks about the future of audio.
October 24, 2018
Let’s Get Personal: Dynamic Creative Optimization for Audio
While programmatic creative isn’t necessarily a new tool for buyers to utilize, there is an opportunity within the audio world to provide deeper personalization and, therefore, better performance and campaign efficiency for brands through Dynamic Creative Optimization (DCO).
October 17, 2018
Principles for a better Programmatic Marketplace: An Open Letter to Advertisers and Publishers
Today, we align with fellow exchanges around a shared commitment to promoting clarity and trust for every participant in the programmatic advertising market. These Programmatic Principles aim to foster the growth of an efficient, transparent and fair marketplace for buyers and sellers.
October 15, 2018
Why Programmatic Audio?
Our Head of Audio, Nina Harvey, discusses the benefits of programmatic audio
October 10, 2018
Video Made Easy: How One Central Solution Drives Demand, Saves Time, and Increases Efficiency
Watch Rubicon Project's latest webinar, "Video Made Easy." Our SVP, Global Head of Video, John Peragine, and Director of Revenue Solutions for Video, Vanessa Farrar, break down what’s moving the market and explain how Rubicon Project is working to solve for some common industry challenges.
October 9, 2018
Dmexco or Cannes?
Cannes Lions and Dmexco are important advertising industry events. We asked our partners which one they preferred.
October 2, 2018
Navigating Programmatic Video and OTT
Rubicon Project explains how programmatic video intersects with connect TV and OTT.
September 26, 2018
Rubicon Project and the IAB Tech Lab Plot the Future of OTT with VAST 4.1
In light of the rapid growth of connected TV and over-the-top (OTT) media viewing, the advertising industry has begun a massive technological migration from client-side ad insertion to server-side ad insertion (SSAI).
July 30, 2018
Focus on Consumer Experiences Using Unique Creative to Drive Results
Great ad experiences come from marrying high-quality creative with innovative formats that delight consumers. Exclusively available via Rubicon's supply marketplace, creative technology from PadSquad enables marketers to activate amazing ad experiences quickly. The results make for memorable experiences that drive positive engagement and derived brand value.
May 23, 2018
Six Months of Lower Costs and High Efficiency: Where Are We Now?
It’s been six months since Rubicon Project’s move to a cost-effective, high-efficiency business model. While recent numbers prove promising, Adam Soroca, Head of our Global Buyer Team, gives insight into what this move means to buyers and how the industry has responded.
February 13, 2018
Protect and Prosper
In order for our industry to truly prosper, we all must commit to the cause with three pillars of protection
December 11, 2017
Greater Transparency & Choice in Auction Dynamics
Why we are delivering buyers greater choice and transparency in auction dynamics
October 20, 2017
5 reasons why brands should spend in mobile games
Thinking about exploring mobile gaming inventory? Consider these tips before you buy
February 21, 2017
Open Letter from Frank Addante, CEO, Rubicon Project
Focus as We Look Towards the Future
October 19, 2016
Confessions of an adtech product manager
nToggle CEO shares the story of how his traffic shaping company got its start
September 12, 2016
Essential steps to maximise mobile web revenues
Take full advantage of one of the fastest growing sectors in advertising right now
April 21, 2016
The future of automated advertising
Advertising automation makes headlines during Advertising Week Europe 2016
April 4, 2016
Six reasons why header bidding is worthwhile
Don't have header bidding? Here are 6 reasons why you should get on board now
February 25, 2016
Here’s what mobile buyers and sellers really want
New findings show the continued and dramatic growth of automated private marketplaces
October 7, 2015
Seven tips to succeeding with mobile video
Everything you need to know before you get started on mobile video
June 17, 2015
Brands: do you know where your media dollars are going?
Here's how you can take full advantage of what digital has to offer
May 1, 2015
The rise of adtech 3.0
Former nToggle CEO, Adam Soroca, explains where things are heading next for our industry
April 29, 2015
How brands can get started using private exchanges
Tips on how to get the most out of your customer data
March 31, 2015
Welcome Chango to the Rubicon family!
How Chango fits perfectly into our company vision and mission
March 24, 2015
We're powering our sixth publisher collective
Leading digital publishers to launch new global programmatic alliance, Pangaea
August 27, 2014
We catch up with the Director of Programmatic, Gerson Barnett
March 17, 2013
Advertising Week Europe here we come!
Rubicon Project is playing a starring role at the first annual AW Europe next week!
February 26, 2013
An agency view: Mobile RTB (infographic)
Where is mobile spend going for agencies and what does it take for us to get there?
February 19, 2013
Nordic RTB market growth, visualised
The region saw 559% year-on-year growth in the region as a whole
December 21, 2012
Let's get real about mobile
How do advertisers take a multiscreen approach to help the market grow?
December 3, 2012
La Place Media now powered by Rubicon Project
The new French publisher collective attracts more than 12000 advertisers since launch
November 19, 2012
Content fitted for your mobile devices
Publishers should take advantage of the various ways users access their content
September 4, 2012
La Place Media launches in France
Rubicon Project’s REVV Platform is the technology powering this premium exchange
July 16, 2012
Here's how publishers can capitalize on a market that is growing 45%-60% year over year
January 24, 2011
Securing the publisher, serving the publisher
Publishers deserve technology engineered specifically for their needs