2018 hottest trends in digital advertising
We asked, you shared!
What are the hottest trends to hit ad tech this year? We caught up with some of our prefered clients and partners around the globe at companies like Spotify, eMarketer and the Daily Mail to find out their biggest predictions in 2018. It may come as no surprise that server-side header bidding, auction dynamics, and mobile PMPs were high on the list.
Above all else, one point remained clear: this year, we are unanimous in our commitment to complete trust and transparency. Game on!
Tags: 2018, Auction Dynamics, Daily Mail, eMarketer, mobile, Server side header bidding, Spotify, Trends