Thought Leadership

5 DMEXCO Sessions You Shouldn’t Miss

September 10, 2019
By Ryan Christopher

”Trust in You” is the motto of this year’s DMEXCO. With data privacy a growing concern in digital marketing, the topics of trust, transparency, and open source will be taking center stage at this year’s conference. Here are some leading programs at this year’s DMEXCO that take a deep dive into these topics and more.

1. Why Independent Ad Tech is Collaborating for the Greater Good

Thursday, 12 September 2019
3:15 – 3:45
Debate Stage

Open. Collaborative. United. At this panel, independent ad tech companies discuss how open source technology and collaboration will be crucial to ad tech surviving and thriving in 2019 and beyond. Join Rubicon Project’s Joe Prusz and other C-suite executives as they discuss making advertising a force for good with open source technology and collective innovation.

Panelists:

Joe Prusz, CRO, Rubicon Project

Tim Sims, SVP, Inventory Partnerships, The Trade Desk

Oliver Whitten, COO, Adform

2. Trust In You – DMEXCO Opening Panel 

Wednesday, 11 September 2019
10:40 – 11:10
Congress Stage

Trust is the leading indicator of whether others evaluate your business positively or negatively. In this opening panel, industry leaders kick DMEXCO off with an exploration of trust as a form of currency. Through an open discussion, they’ll take a hard look at the current challenges digital trends pose to consumers and our collective responsibility to build trust through our digital businesses.

Panelists:

Philipp Justus, Vice President, Central Europe, Google

Asher Rapkin, Director, Global Business Marketing, Facebook

Michael Rubenstein, President, AppNexus

Jolanda Schwirtz, Director of Marketing, Nestle

Rob Tarkoff, EVP, Oracle

Ed Williams, CEO, Edelman UK

3. Making the Web Work for Everyone in a Privacy First World

Wednesday, 11 September 2019
11:45 – 12:10
Congress Stage

Data is a disruptive force in digital advertising. Meanwhile, user trust has never mattered more, with half the world now online. In this presentation, Google’s Matt Brittin will discuss the opportunities and challenges of a privacy-first web for business and what it means for digital advertising. With users demanding more accountability regarding their data, it’s time for the digital advertising industry to face privacy issues head-on.

Speaker

Matt Brittin, President EMEA Business and Operations Google 

4. Currency of Trust – How Brands Can Build More Trusted Connections

Wednesday, 11 September 2019
17:00 – 17:45
Seminar 6

“Building trust” is a cornerstone of brand marketing. In a digital environment filled with fake news, ad fraud, brand safety, and declining media trust, however, how do marketers build trust with consumers? In order to create the most trusted connections with customers, we must  rethink our marketing channels, communications, messages, and tactics. In this forum, Social Media and Content Marketing strategists from UBS and LinkedIn take a hard look at how brands can uplevel their approach in order to build more authentic connections with their audience.

Speakers

Kristina Bröckel, Social Media Strategist, Global Markets, UBS

Bian Salins, EMEA Lead, Content Marketing Consulting, LinkedIn

5. Consumer Identity and Privacy: Our Industry’s Biggest Challenge or Biggest Opportunity?

Thursday, 12 September 2019
14:00 – 14:45
Seminar 5

Privacy regulations are sweeping across the digital economy worldwide. This has left media providers with several questions: How do we better respect consumer privacy choices? Will basic addressability in the future only be available by 1st parties? What steps should we be taking as an industry to protect consumers? In this seminar, these questions and more will be covered by IAB Tech Lab’s seminar, featuring Index Exchange, LiveRamp, and Neustar.

Speakers:

Pamela Ibarra, Vice President, Platform Development, Index Exchange

Vihan Sharma, Managing Director France, LiveRamp

Steve Silvers, General Manager, Customer Experience, Neustar

Headed to DMEXCO? Reach out here to schedule a meeting with Rubicon Project or attend one of our free events. 

To learn more about Rubicon Project’s initiatives around trust, transparency, and open source, please email us: contact@rubiconproject.com.

 


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