At Magnite, we are focused on how we can better serve both buyers and sellers and a key part of that is figuring out how we can bring buyers and sellers closer together. To better support this goal, we’ve recently formed the Marketplace Activation team which spearheads premium marketplace initiatives across our buyer and seller teams.

We’ve written in the past about the things we do to ensure marketers feel comfortable buying advertising inventory through our platform. Inventory quality and brand safety are sprawling topics, but the purpose of this post is to focus on one area in particular: how we decide whether a site or app should be permitted to sell inventory through our technology.

Demand for streaming audio content and shifting listening behaviors are reshaping how media platforms approach programmatic audio.

As our employees continue adapting to a life of social distancing, we wanted to know how Lindsey Acheson and Kelly Pepall are handling the new normal.

The transformation of how user identification and privacy work in the digital economy has been underway for several months now. The way in which the digital advertising industry collectively held […]

Looking at programmatic buying trends, OTT is predicted to be a major growth format across the Asia region.

Our recent Asia Buying Trends Report reveals digital advertising buyers are leaning on the data and flexibility of programmatic in the open marketplace.

As our employees continue adapting to a life of social distancing, we wanted to know how Vanessa Farrar and Coleman Lee are handling the new normal.

To uncover the barriers to adoption and assess opportunities for growth, Rubicon Project and Campaign Asia paired up to survey media buyers across nine markets in Asia. We asked 185 programmatic leaders to share their expectations, challenges, and active plans regarding adopting programmatic.

Core features of Demand Manager improve client-side for publishers

The power of programmatic improves the scale and precision of video formats such as interstitial and rewarded video.

As Covid-19 has altered the way people in our company work for the time being, we’re curious how some of our employees are handling their quarantine.   Joy Lin What is […]

Paul Bannister, EVP, CafeMedia, discusses the perks of utilizing PMPs, and why it's important for today's publishers to offer unique value to buyers. 

Let’s dispel these misconceptions about Sellers.json and schain for buyers.

As our employees continue adapting to a life of social distancing, we wanted to know how Erin Martin and Jasmine Barnes are handling being quarantined.

Ashley Wheeler, VP Account Management at The Rubicon Project, discusses some popular monetization strategies for programmatic sellers. 

When using Sellers.json and schain to improve transparency for buyers, it’s important each supplier is evaluated independently.

As our employees continue adapting to a life of social distancing, we wanted to know how Tripp Sommese and Ofer Perry are handling being quarantined.

Auction packages are a new deal class that makes programmatic media buying more curated and efficient.

How sellers.json and schain improve transparency for buyers.

As our employees continue adapting to a life of social distancing, we wanted to know how Brian Buttray and Carole Dubourg are handling being quarantined.

Ashley Wheeler, VP Account Management at The Rubicon Project, talks about the seller benefits of PG and PMP, and how The Rubicon Project has made these deals more effective.

Recent updates in the IAB’s VAST standards make programmatic video and audio more transparent, scalable, and efficient.

As our employees continue adapting to a life of social distancing, we wanted to know how Di Nguyen is handling being quarantined.

Wil Schobeiri, Chief Product Officer and Chief Technology Officer at MediaMath, and Marco Bianchi-Tiraboschi, Senior Director, Business Development at Verizon Media, discuss Supply Path Optimization (SPO) and how buyers can work with their partners to discover which supply paths make sense for them.

As our employees continue adapting to a life of social distancing, we wanted to know how some of them are handling being quarantined.

Ashley Wheeler, VP Seller Accounts at Rubicon Project, talks about monetization for programmatic publishers, and explains how her team helps sellers increase their return.

Ashlee Roenigk, VP Revenue Solutions at Rubicon Project, details her vision for Demand Manager, and how she sees the solution evolving throughout 2020.

As our employees continue adapting to a life of social distancing, we wanted to know how some of them are handling being quarantined.

Rubicon partners reveal their biggest focus for 2020, and how programmatic trends are influencing their business.

Ashlee Roenigk, VP, Revenue Solutions at Rubicon Project, explains the value of Demand Manager for publishers.

As our employees continue adapting to a life of social distancing, we wanted to know how some of them are handling being quarantined.

When we decided to merge Rubicon Project and Telaria several months ago, we did so with the conviction that our two companies would be stronger together than apart. This is […]

As our employees continue adapting to a life of social distancing, we wanted to know how some of them are handling being quarantined.

Rubicon Partners share their views on one of the industry's greatest challenges, and when they believe we'll come together on a collaborative identity solution.

As our employees continue adapting to a life of social distancing, we wanted to know how some of them are handling being quarantined.

Rubicon Project joins Amobee in supporting a COVID-19 PSA to fight misinformation.

Ashlee Roenigk, VP Revenue Solutions at Rubicon Project, fills us in on the future of Prebid, and how industry leaders are collaborating to drive publisher monetization. 

Will Schobeiri, Chief Product Officer and Chief Technology Officer at MediaMath, and Marco Bianchi-Tiraboschi, Senior Director Business Development at Verizon Media, discuss current tech trends including consolidation, SPO and Demand Manager.

Publisher partners Steve Bagdasarian, General Manager of PCH Media, and Michele DeVine, Senior Director of Programmatic Partnerships at BuzzFeed, explain how Prebid and Demand Manager have helped them improve their monetization strategy.

At Rubicon Project, we’re doing all we can to protect the health of our partners, clients, and employees while supporting programmatic publishers and buyers. Learn about our company’s response to Coronavirus/Covid-19.

Travis Clinger, VP Global Strategy and Partnerships at Live Ramp, discusses how his company is preparing for the future with a focus on first party identity, and why publishers can benefit from building relationships with consumers. 

How important do you believe it is for ad tech to determine a solution for identity in 2020? We asked Rubicon Project partners Amanda Martin, VP Enterprise Partnerships, Goodway Group, and Marco Bianchi-Tiraboschi, Senior Director, Business Development, Verizon Media, who share their concerns about our flawed identity infrastructure, privacy, and the pace of change.

These innovative campaigns push the creative boundaries of the programmatic audio platform.

What are the most important criteria for SPO? Rubicon Project partners Marc Grabowski, EVP Global Supply at Criteo, Jason Randall, CIO at Amnet, and Tim Sims, SVP of Inventory Partnerships at The Trade Desk, detail the criteria they use for SPO, highlighting the importance of innovative buyer tools and global scale, data, flexibility and partnership.

Amanda Martin, Vice President Enterprise Partnerships at Goodway Group, offers her thoughts on the importance of Prebid and how it has enhanced publisher independence and control.

Rubicon partners Tim Sims, SVP of Inventory Partnerships at The Trade Desk, Oliver Whitten, Chief Operating Officer at Ad Form, Adam Schenkel, SVP of Commercial Development at GumGum, and Peter Turner, Senior Manager of Partnership at LinkedIn, offer their thoughts on the value of Estimated Market Rate (EMR), and what it has meant for their business. 

Advertising Week Latin America offers attendees a glimpse at what’s next for programmatic advertising. Here are 5 sessions you should catch.

Programmatic Publishers have a lot to look forward to in the New Year, including the growth of open-source header bidding, new identity solutions, and a more active role in SPO.

Agency Buyers are looking ahead to growth in 2020, with more SPO, rising demand for PG and CTV, and collaboration around identity.

Initiatives like Ads.txt and Sellers.json support greater transparency in programmatic advertising.

Rubicon partners from The Trade Desk, Havas, LinkedIn, IBM Watson and GumGum discuss how they view Supply Path Optimization (SPO).

Programmatic Publishers have a lot to look forward to in the New Year, including the growth of open-source header bidding, new identity solutions, and a more active role in SPO.

Invalid traffic wastes ad budgets. Here’s how buyers can better protect their ad dollars from being siphoned off by fraudsters.

Adtech has a lot to look forward to in 2020, including broader focus on privacy and data, a greater spirit of collaboration, audio, identity, and well-being.

Rubicon Project’s Demand Manager gains traction in 2020, while open source header bidding grows more sophisticated and publishers become key players in Prebid.org.

These sessions at the 2020 IAB Annual Leadership Meeting explore how data and emerging platforms are reshaping programmatic advertising and adtech.

Some of our publisher and buyer partners talk about the future of private marketplaces, and what PMPs mean to their business.

Shien Zhu, Country Manager, Japan at Rubicon Project, gave us his 2020 programmatic predictions for the Japanese market.

The Prebid User ID Module lets publishers standardize identity on their terms, which improves audience targeting, monetization, and delivers a better user experience.

Programmatic continues to grow in the LATAM region, where Rubicon Project is a key partner to premium publishers and buyers.

Programmatic Publishers have a lot to look forward to in the New Year, including the growth of open-source header bidding, new identity solutions, and a more active role in SPO.

In this new video, John Clyman, VP Engineering, Marketplace Quality and Security, talks about how Rubicon Project safeguards buyers by proactively vetting publishers, and screening inventory both manually and automatically.

Emerging platforms like Audio and DOOH are shaking up the programmatic landscape.

Depan Ravalia, Digital Operations Director, News UK, and Christian Waurich, Director Programmatic Supply at Publicis Media, discuss the challenges and opportunities of Programmatic Guaranteed, and how they plan to leverage PG in the future. 

With the start of a New Year, these resolutions put full focus on collaboration, transparency, and ad quality.

In this new video, VP Engineering, Marketplace Quality & Security John Clyman offers his take on the future of brand safety, and how emerging formats lead to new brand safety concerns for programmatic buyers.

Rubicon sellers Ollie Steele of Ebay and Depan Ravalia of News UK talk about their business focus for 2020.

How and why is programmatic and automation fast becoming an integral part of Spotify's business? Zuzanna Gierlinska reveals how Spotify is fully invested in making their premium audience available through automated channels.

In this new video, CRO Joe Prusz explains why Privacy is a core value at Rubicon Project, and why it's so important to appreciate the consumer as the industry moves forward. 

Identity will be front and center at this year’s CES trade show.

We look forward to an exciting and fruitful 2020.

As we round out 2019, we'd like to thank you for your continued partnership. We wish you all the best and look forward to a wonderful new year.

Buyers Gain an Essential Omnichannel Partner Across All Formats and Geographies

Rubicon partners Martin Van Der Meij of Wavemaker, David Newman of Dentsu Aegis Network, Miguel Nieto Amesti of Havas, Alice Ansidei of Mindshare, Jon Levinson of Adobe Advertising Cloud, Ari Paparo of Beeswax, Christian Waurich of Publicis Media, and Dan Larden of Infectious Media discuss their company's focus for 2020.

We asked programmatic pros about key areas where their business will be focused in the new year. Their responses ranged from new formats and data science, to partnership and supply path optimization.

Adam Henry, VP Business Analysis at Rubicon Project, explains why Rubicon Project continues to develop EMR, and how EMR can benefit both buyers and publishers.

GumGum's SVP of Commercial Development, Adam Schenkel, offers his thoughts on programmatic trends, Supply Path Optimization, and the future of contextual advertising.

Less Mediation, More Monetization. How Rubicon Project is helping buyers access premium mobile supply for programmatic monetization.

Rubicon partners Ollie Steele from Ebay, Martin Van Der Meij from Wavemaker, and David Newman from Dentsu Aegis Network discuss how SPO has influenced transparency, why marketplace fees may disappear, and forming deeper programmatic partnerships.

Oliver Whitten, Chief Operating Officer at Adform, explains how his company is evolving into an integrated advertising platform, and explains why programmatic guaranteed (PG) is a natural fit.

Andrew Goode, EVP Head of Programmatic at Havas, explains what he's learned by going through the process of Supply Path Optimization over the past year. 

Buyers can tackle Supply Path Optimization (SPO) in three simple phases: Plan, Consolidate, and Partner.

In this new video, Rubicon partners from Beeswax, Infectious Media, and Havas discuss the industry's collaboration on Universal ID, and offer their thoughts on the most practical solutions.

Marc Grabowski, EVP Global Supply at Criteo, reviews industry trends that have impacted his business in 2019, and talks about the impact of Programmatic Guaranteed.

As we prepare to give thanks for a great year, we hope you enjoy the holidays with your family and friends. Happy Thanksgiving!

Andrey Tserkus, Principal Software Development Engineer at Rubicon Project, explains how to avoid common pitfalls when implementing app-ads.txt.

Ari Paparo, CEO Beeswax, explains how his incentives are aligned with his customers, and how he's working with partners to eliminate waste. Dan Larden, Global Strategic Partner, Infectious Media, talks about synthesizing data from buying platforms and suppliers to automate SPO decisions.

This is the second in a series of articles on Supply Path Optimization (SPO). Part one: How to Achieve Better Buyer Outcomes with Supply Path Optimization. Don’t Wait Fortune favors […]

In this new video, John Clyman, VP Engineering, Marketplace Quality & Security, explains how Rubicon Project works to ensure brand safety.

Steve Bagdasarian, General Manager at PCH Media, discusses how his company is taking advantage of Prebid and becoming a leader in the identity space.

Jason Randall, Chief Technology Officer at Amnet, discusses his approach to Supply Path Optimization, how Amnet is moving the industry forward, and how PG and PMPs impact his business. 

Over the past 12 years, Rubicon Project has paved a unique path throughout the ad tech landscape. Discover how we've transformed programmatic advertising and are continuously innovating to enhance user experiences, help buyers achieve better outcomes, and ensure publishers monetize to the best of their abilities.

In this new video, John Clyman discusses Rubicon Project's commitment to app-ads.txt, and explains why it's important for all players in the programatic supply chain to work together for brand safety.

Peter Turner, Senior Manager of Partnerships at LinkedIn, talks about current trends in programmatic advertising, his company's focus for 2019, and how they think about Supply Path Optimization. 

Anna Forbes, UK General Manager at The Trade Desk, discusses how the industry will move away from 3rd party cookies and how Unified ID helps address this pressing issue.

Robert Martinez, Software Engineer at Rubicon Project, explains how Demand Manager makes it simple for publishers to implement and manage Prebid.

Sara Badler, SVP Programmatic & Revenue Strategy at Dotdash, discusses some industry trends she's seen this year, and why programmatic guaranteed is important to her business.

Rubicon Project partners discuss their approach to supply path optimization, and the best way to create value in the programmatic supply path.

Supply Path Optimization is a critical step for buyers to achieve better outcomes in the new programmatic landscape. Here’s how to begin consolidation.

In this new video, Software Engineer Robert Martinez talks about the best way for publishers to implement Prebid, and explains how new tools for Prebid evolve from customer feedback. 

As mobile advertising grows, new programmatic inventory emerges to help brands share their stories in fresh ways.

CRO Joe Prusz explains how Rubicon Project's Demand Manger can help programmatic publishers increase their yield, and what exciting developments they have to look forward to. 

We asked a few of our partners for their thoughts on the future of identity in the programmatic world. Their ideas span from the resurgence of contextual advertising to open source Prebid solutions.

Richard Robinson, Head of Programmatic Sales, UK, at Auto Trader, talks about how things have changed for the business since he implemented Prebid header bidding with Demand Manager.

Andrew Goode, EVP Head of Programmatic at Havas Media, talks about the industry's trend towards transparency, and how programmatic guaranteed has impacted his business.

Our goal is to empower publishers everywhere and we want to do it as quickly and effectively as possible. That is why today I’m excited to announce we have acquired RTK.io, a provider of header bidding solutions that have much in common with Demand Manager, including a foundation in Prebid, the industry’s open source framework, robust and easy-to-use controls, and world-class client service. 

Salomao Junior, VP of Seller LATAM at Rubicon Project, discusses the changes he's seen in the Brazilian programmatic market since Rubicon launched its Sao Paulo office in 2014. 

Ben Walmsley, Commercial Director, Publishing at News UK, comments on the inevitability of the third-party cookie's demise, and why it's imperative for the programmatic industry to start preparing. 

Yogesh Sehgal, Regional Manager Asia at Rubicon Project, talks about programmatic trends in the APAC region, the growth of video and audio, and how programmatic guaranteed has helped introduce new publishers to programmatic monetization. 

Cadi Jones, Commercial Director EMEA at Beexwax, talks about the challenges and opportunities she sees in programmatic video, including the rapid growth of OTT, CTV and in-app video. 

Shaun Lin, Director of Global Supply Partnerships at MediaMath, explains how MediaMath is working to create an accountable and addressable supply chain.

Salomao Junior, VP of Seller, LATAM at Rubicon Project, talks about emerging markets in Brazil and how Rubicon Project is stimulating the growth of DOOH.

Frost Prioleau, CEO of Simpli.fi, discusses how industry trends have influenced his business, and the three different types of transparency essential in today's programmatic marketplace.

Salomao Junior talks about current trends in Brazilian adtech, and why more buyers and sellers are taking advantage of programmatic guaranteed. 

As internet penetration increases in Latin America, so do programmatic ad budgets.

Rubicon Project is now IAB UK Gold Standard 1.1 certified, keeping with its commitment to collaboration and transparency in a well-lit marketplace.

Salomao Junior, VP of Seller, LATAM at Rubicon Project, explains how Rubicon Project's close relationship with Brazilian buyers and sellers has helped shape the programmatic market.

In this new video, Ken Harlan, Founder and CEO of MobileFuse, discusses his company's focus for 2019, and why he predicts big growth for Private Marketplaces.

Salomao Junior, VP of Seller LATAM at Rubicon Project, explains how the Brazilian industry's perception of programmatic advertising has evolved.

In our ongoing Partner Perspectives series, Felix Zeng, Head of Programmatic Sales at IBM Watson Advertising, talks about emerging programmatic formats, and why he's chosen to partner with a select group of large SSPs. 

Matt Cunha explains why more and more mobile publishers are turning to Rubicon Project for help with their programmatic strategies.

Media has been heavily dominated by men for years. These sessions at Advertising Week NY uncover how to ensure the future is female.

We sat down with some of our publisher partners to get their perspective on the future of identity, and how consumer privacy initiatives will impact programmatic advertising.

At this year’s DMEXCO, Rubicon Project’s Joe Prusz sat on a panel with other C-suite leaders to discuss collaboration in ad tech.

Ryan Mulcahy, Head of Revenue for North America, highlights major programmatic trends that will impact the US market in the coming year. He explains the growing importance of video, and why it's more important than ever for the industry to standardize on one unified ID. 

In this new video, Ryan Mulcahy, Head of Revenue, North America, talks about how the market perception of programmatic has shifted over the past five years.

At DMEXCO, leaders will unpack how open source can bring greater trust and transparency to the digital economy.

As header bidding solutions emerge across platforms, they must meet these three criteria to best serve mobile-first publishers.

It’s no secret the adtech industry has evolved from second price auctions to first price auctions.  But why did that standard develop?  Rubicon Project’s Martin Hill explains how this new […]

As technologies evolve in the adtech industry and universal ID becomes a bigger focus, how can everyone move forward to clean up user sync?  Rubicon Project's Martin Hill gave us his hot take on how this all might shake out and where Demand Manager fits into these plans.

Rubicon Project’s annual Automation Summit in Sydney highlighted four key trends in programmatic: Prebid, Monetisation, SPO, and emerging platforms

Kenneth Suh, Chief Operating Officer at Unruly, offers his perspective on how Programmatic Guaranteed has helped to level the playing field for publishers.

Ryan Mulcahy, Head of Revenue, North America, explains Rubicon Project's commitment to transparency and why it has created stronger partnerships with buyers and sellers. 

Matt Cunha talks about recent trends in mobile, and how mobile publishers are shifting towards new monetization partners. 

SVP LATAM Patrizio Zanatta reports on the latest programmatic trends in Latin America, and explains why LATAM publishers are all about video. 

Rubicon Project is building out its analytics to help premium video publishers better monetize their stack.

Rooted in the rise of header bidding, SPO aims to simplify the murky programmatic supply chain by eliminating waste, hidden fees, and brand safety risks that come with buying through non-vetted supply sources.

Patrizio Zanatta, SVP LATAM, talks about how Rubicon Project has shaped the programmatic market in the Latin America region.

Matt Cunha, Senior Sales Director, Mobile, talks about new opportunities for programmatic in the mobile space. 

What trends are programmatic partners like BuzzFeed focused on? Michele DeVine at BuzzFeed gave us her partner perspective.

Rohan Creasey talks about the impact of SPO in ANZ, and why so many buyers in Australia and New Zealand have chosen to partner with The Rubicon Project.

Rohan Creasey, Country Manager ANZ, explains the history of adtech in his region, and how The Rubicon Project has thrived in an evolving marketplace.

Rohan Creasey, Country Manager, Australia & New Zealand, talks about programmatic market trends in ANZ and what he sees coming up.

With programmatic video performing across screens and devices, these initiatives are helping media players deliver quality at scale.

Steve Hulkower, Senior Director of Product Management talks about the new publisher tools Rubicon Project is creating to improve deal outcomes for both buyers and sellers.

The rise of open source and standardization in publisher-facing ad tech provides a unique opportunity to move towards a first-party, community-driven Identity model where first-party cookies work for everyone.

Rubicon Project's Heather Carver understands the struggle publishers have had with implementing header bidding, and has seen the difficult path to implementation they've experienced. Now, with Demand Manager, Rubicon Project has packaged Prebid as a service to eliminate these obstacles and put control right back in the hands of publishers. This exclusive interview uncovers how these issues were discovered and what Rubicon Project is doing to transform this industry standard.

Trust, transparency, and consultative white-glove service are table stakes for a healthy programmatic business relationship.

Steve Hulkower, Senior Director of Product Management, explains how Rubicon Project drives better deal outcomes for buyers, and what kind of programmatic deals are best for curation, targeting, priority and guarantees.

As digital audio audiences grow, publishers and buyers are turning to audio programmatic ad buying using real-time marketplaces and online platforms to transact inventory.

Hrishi Deodhar, Lead Solutions Engineer, delineates the evolution of ads.cert from ads.txt and how it will affect programmatic trading.

Steve Hulkower, Senior Director of Product Management, explains how Rubicon Project is innovating to create more valuable deals.

Rubicon Project’s James Brown gave his programmatic industry predictions for 2020 at Interact Warsaw.

Rubicon Project’s James Brown gave his predictions on the programmatic industry’s challenges and growth opportunities in 2020.

Senior Director of Product Management Steve Hulkower explains why programmatic deals for emerging formats have different use cases, and need to be tailored to match the opportunity.

Michael Barrett offers some thoughts on Emerging Markets in Programmatic, how the ad tech industry is growing, and the latest formats supported by Rubicon Project.

Steve Hulkower, Senior Director of Product Management, provides an overview of Programmatic Guaranteed, and the importance of a seamless PG experience.

Three members of Rubicon Project’s Account Services team offer their thoughts on partnering with publisher clients to address ad tech challenges.

Three members of Rubicon Project’s Account Services team offer their take on how to build strong relationships with ad tech clients.

This interview on transparency and the future of programmatic with Rubicon Project CEO Michael Barrett first appeared in MediaVillage on June 17, 2019.  Michael Barrett’s greatest surprise since joining Rubicon […]

Senior Director of Product Management Steve Hulkower discusses The Rubicon Project’s role in pioneering Private Marketplaces, and the new Deals UI being developed to meet the needs of a changing […]

Our publishers and buyers asked, so we delivered. We’re developing these three features to make our video platform more effective than ever.

The Cannes Lions Festival jam-packs the latest in creative marketing innovation. These top picks in programmatic will help you maximize your time.

Demand Manager offers programmatic publishers the control and insights to manage demand faster, improving the user experience.

5 myths about programmatic selling and how Rubicon Project helps publishers monetize with Prebid

Product Management Director Sambit Patniak explains how Rubicon Project is working to improve user experience in programmatic video.

Rebecca Ackers, our Director, Global Accounts, discusses Universal IDs and where she sees them going in 2019.

Michael Barrett gives us his take on SPO – Supply Path Optimization – and how it’s transforming the programmatic landscape.

Toru Hirose, Account Director, Rubicon Project Japan, offers his take on the Japanese programmatic market, and how Rubicon is driving better outcomes for buyers and sellers of digital advertising.  VIDEO […]

The next phase in header bidding delivers Demand Manager, an enterprise solution through Prebid that ultimately enhances supply path optimization.

Prebid has taken strides to light up the media supply chain by providing neutral, open source, programmatic solutions that drive demand for publishers.

The Move to Server-Side Promises Ubiquitous Connectivity

Michael Barrett explains why regulating privacy will benefit the industry.

Lack of Adoption of Error Codes is a Lost Opportunity for Publishers.

Before the shift to server-side, client-side hosting promises to float publishers in the interim. But with it comes the need for a managed service solution. Here’s why.

Michael Barrett describes how Demand Manager could impact the evolution of ad tech.

From Complexity to Simplicity.  How can publishers implement header bidding with ease? This article was originally published by MediaVillage.com on May 9, 2019. How We Got Here. The origins of the […]

With Demand Manager, Rubicon Project offers publishers Prebid-as-service, bringing a new level of control and simplicity to header bidding.

Phil Meyer explains how new Prebid Tools are giving publishers more control over how they monetize.

In a programmatic world where 6-second videos challenge marketers to embrace “creativity within borders,” here’s a taste of our favorite snackable video content.

Phil Meyer explains how new tools are making Prebid more accessible to business people.

Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks with Jack Hershman at AdWeek Europe about educating partners.

In an increasingly programmatic world, human insights still drive video performance.

Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks about industry challenges with Jack Hershman at AdWeek Europe.

This article was originally published by MediaVillage.com on April 15, 2019. People love watching video content on their devices almost as much as marketers love to show video ads to those same […]

Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks with Jack Hershman at AdWeek Europe about the effects social platforms have had on the industry.

Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks with Jack Hershman at AdWeek Europe about breaking through the noise of a crowded industry.

Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks about the growth of programmatic with Jack Hershman at AdWeek Europe.

Rubicon Project’s Alex Smith, chairperson at Prebid.org, explains how Prebid Mobile is growing in value for mobile publishers.

Nearly 40,000 ad industry professionals convened in London for Advertising Week Europe, and there were key takeaways for programmatic buyers in terms of how they can enrich relationships and drive […]

This article was originally published by MediaVillage.com on March 28, 2019. Transacting on digital advertising through programmatic channels continues to grow more complex. Many companies are exploring machine learning and more sophisticated […]

Why Should Developers Adopt Prebid Mobile? It’s no secret the ad tech industry is constantly racing towards better performance, and Prebid mobile has emerged as one of the best ways […]

Rubicon Project’s Ashley Wheeler dishes on how human insights and “white glove” service can differentiate programmatic partnerships. This article was originally published by MediaVillage.com on March 20, 2019. Let’s face […]

Why Should Publishers Adopt Prebid Mobile? As header bidding became the ad tech industry standard, proprietary wrappers caused patchworked coding headaches for which developers would sometimes spend weeks piecing together […]

Women in Tech: Rubicon Project’s Alex Smith on Building a More Inclusive Team As part of our “Women in Tech” series, we spoke with Alex Smith to discover her journey […]

Last month, Rubicon Project announced its 2018 Q4 earnings, which revealed a number of milestones that demonstrate a strong future for the company, including: 32% increase in revenue compared to […]

From blockchain solutions to an exploration of “spatial sound” inventory, Rubicon Project has selected 6 of the big ideas on display at SXSW Interactive that are shaping the ad tech industry.

Key takeaways from Prebid.org’s Leadership Summit at Mobile World Congress Summarized from a recap by our friends at Marfeel

James Brown, Head of EMEA, on why it is important to take a closer look of Europe and how to establish a strong relationship with each region

In part 1 of this series, our Head of EMEA, James Brown, shares why Rubicon Project is well-positioned for the shift in programmatic between publishers and buyers.

Part 4 of this series, Garrett McGrath, our VP of Product Management discusses Rubicon Project’s current and future relationship with Prebid.org

In Part II of a two-part series, we look at how increasing demand for transparent, open-source technology, Prebid’s poised for significant growth in 2019. As Prebid “grows up,” new tools and services are evolving to optimize the existing technology for publishers.

In part three, our VP of Product Management, Garrett McGrath, looks back on the growth of Prebid.org in 2018.

Prebid’s grown significantly since its nascency. What was once a relatively small open-source initiative is now a thriving community.

In part two of this series, VP of Product Management, Garrett McGrath, discusses how IDs are evolving as the ad tech world continues to move to header bidding.

In this episode John Clyman, VP Engineering, Marketplace Quality and Security, talks about brand safety, ad quality and the things that are important to help buyers and sellers transact safely.

In part one of this video series, VP of Product Management, Garrett McGrath, walks us through the impact header bidding has had on user identity.

In 2019, there is a real opportunity for publishers to tackle some of the barriers holding back adoption. As the year progresses, Asia’s migration to on-demand viewing will likely shift into a new gear, coupled with a heightened level of enthusiasm from brands to connect with this audience.

GDPR dominated headlines last year and 2019 will be no different. We spoke to our European leads from London, Paris, Milan and Berlin about how GDPR affected their respective regions and what to expect in 2019.

In part two of the series, Joe Prusz predicts challenges our customers may face in 2019

In part one of this video series, our CRO, Joe Prusz, speaks on the accomplishments we saw in 2018 and how we can help Publishers see success in 2019.

Carol Starr, MD Northern Europe, discusses the opportunities, challenges and nuances of the unique German market

Thanks to ongoing developments in header bidding technology, our industry is entering a new phase in which the wrapper evolves into a full-featured product, complete with a user interface that makes header bidding accessible to businesspeople and engineers alike.

Steve Wing, MD UK & Nordics, discusses the opportunities, challenges and nuances of the UK digital advertising market.

Sara Buluggiu, MD Italy, Spain & MENA, discusses the opportunities, challenges and nuances of the different regions she leads Rubicon Project's business in.

Valérie Latronche, MD France & Belgium, discusses the opportunities, challenges and nuances in the French market.

Tom Kershaw discusses the growth of header bidding and how Rubicon Project has responded.

CTO Tom Kershaw fills us in on the key projects he's most excited about taking on when he reviews Rubicon Project’s 2019 roadmap.

In 2018, we saw consumer behavior and technology trends align with marketplace forces in a way that suggests 2019 is going to be a banner year for programmatic audio. Let’s take a look at the confluence of forces and the recent industry advances that suggest that 2019 will be the year of programmatic audio.

Rubicon Project’s CTO, Tom Kershaw, shares what he believes was the most important milestone in ad tech in 2018.

CEO Michael Barrett wraps up his video series with his take on the future of Prebid

The move to server side header bidding as the predominate way that publishers monetize their inventory will welcome another evolution of mobile inventory.

Watch Michael Barrett explain why video and audio shone bright for us in 2018 and what we can expect for 2019.

Rubicon Project's 2018 performance is evident in Q3 earnings momentum--the growth we wanted to bring back to the business.

In 2019, mobile header bidding will evolve from experimentation to best practice for mobile publishers.

As the push for transparent programmatic partnerships continues, a clear understanding of how various buyers might define “transparency” is now more important than ever.

Jon Cooke,VP Global Agency Sales at Rubicon Project explains how Rubicon Project can help you enable SPO.

Our SVP, Global Head of Video, John Peragine explains how you can monetize short form video and the benefits of working with a unified platform.

People are now increasingly turning to their phones and other smart devices to both search and shop with their voice.

Learn how the increasingly popular Programmatic Guaranteed is bringing a more effective, streamlined and transparent experience to programmatic ad buying.

Here is how buyers can get started with SPO and how Rubicon Project can help.

Sitting down with your SSP can bring clarity, transparency and offer valuable insight into how your marketing dollars are being spent.

See why Rubicon Project's São Paulo Automation Summit continues to be a success each year.

Rubicon Project's VP of Global Agency Sales, Jon Cooke, explains what is Supply Path Optimization and why it is important to buyers.

Nina Harvey, Head of Audio at Rubicon Project talks about the future of audio.

Open source allows us to be transparent, gives publishers the trust they need so that we can monetize their inventory in an open forum.

While programmatic creative isn’t necessarily a new tool for buyers to utilize, there is an opportunity within the audio world to provide deeper personalization and, therefore, better performance and campaign efficiency for brands through Dynamic Creative Optimization (DCO).

Rubicon Project explains how dynamic creative can be used for advertising via audio channels.

Balancing personalization and user experience is a marketing must-have for customer engagement. Here's why.

Today, we align with fellow exchanges around a shared commitment to promoting clarity and trust for every participant in the programmatic advertising market. These Programmatic Principles aim to foster the growth of an efficient, transparent and fair marketplace for buyers and sellers.

Our Head of Audio, Nina Harvey, discusses the benefits of programmatic audio

I’m happy to say that we and the Guardian have mutually agreed to resolve our dispute, which arose in early 2017. Though the terms of the agreement are confidential, the […]

Watch Rubicon Project's latest webinar, "Video Made Easy." Our SVP, Global Head of Video, John Peragine, and Director of Revenue Solutions for Video, Vanessa Farrar, break down what’s moving the market and explain how Rubicon Project is working to solve for some common industry challenges.

Cannes Lions and Dmexco are important advertising industry events. We asked our partners which one they preferred.

Rubicon Project has over 60 video header bidding integrations live to date. In 2018 alone, we’ve done over 40 video header bidding integrations.

Rubicon Project explains how programmatic video intersects with connect TV and OTT.

In light of the rapid growth of connected TV and over-the-top (OTT) media viewing, the advertising industry has begun a massive technological migration from client-side ad insertion to server-side ad insertion (SSAI).

Rubicon Project’s customized Prebid solution helps partners drive better monetization with complete transparency and flexibility.

Our Director of Revenue Solutions for Video, Vanessa Farrar, tells us why publishers need to prioritize their programmatic video strategy.

Here’s a glimpse into some of the projects currently underway toward streamlining and standardizing programmatic audio.

Great ad experiences come from marrying high-quality creative with innovative formats that delight consumers. Exclusively available via Rubicon's supply marketplace, creative technology from PadSquad enables marketers to activate amazing ad experiences quickly. The results make for memorable experiences that drive positive engagement and derived brand value.

In the age of header bidding, strong, symbiotic relationships are just as important as technology when it comes to driving publisher revenue.

The decision to bring programmatic media buying in house is a big one. Use these considerations will help you determine the best strategy for your brand.

Learn how you can cost-effectively succeed in first-price auctions.

The rise of digital audio—both as a medium, and as an ad opportunity - is a trend that is impossible to ignore.

Prebid goes global as publishers in Japan, Australia and New Zealand make the shift to header bidding

Our new partnership with Moat delivers advanced, placement-level viewability metrics on all display and VPAID video (desktop and mobile web) inventory

An intro to the brand-safe and highly-engaging world of rewarded video advertising

It’s been six months since Rubicon Project’s move to a cost-effective, high-efficiency business model. While recent numbers prove promising, Adam Soroca, Head of our Global Buyer Team, gives insight into what this move means to buyers and how the industry has responded.

Four years since joining the DigiTrust consortium, Garrett McGrath, VP of Product, discusses how he envisions our cookieless future evolving.

With billions of dollars wasted annually on fraudulent ads, there’s no silver bullet when protecting your inventory, these 5 tips can help you take meaningful steps to reduce your exposure.

Programmatic technology can turbocharge a publisher’s video ad sales, but only if the ads actually render. These four questions should get your monetization team off to a good start.

As header bidding continues to drive publisher monetization, our product team shares an update on the progress of Prebid across a variety of formats

Case study highlights how a premiere media company used header bidding to increase ad spend and CPMs on video inventory

We’ve identified 5 important areas of focus to get on the path to real transparency in 2018.

Programmatic video represents an almost $20 billion opportunity, but buyers and sellers face challenges in reaching that high mark.

We understand why marketers worry about brand safety. Here’s how we’re building trust with the partners who rely on us.

The debate over trust and transparency in the programmatic supply chain continues, this time, with key insights from Advertising Week Europe

Header bidding has completely changed the auction landscape and now buyers need new strategies to continue winning.

We’ve refocused our efforts on delivering greater transparency, increased brand protection, choice in pricing and auction dynamics.

Here's how publishers can think critically about their open and Private Marketplace inventory and better delineate the unique value their PMPs bring to buyers

We caught up with Patrizio Zanatta, our SVP and Managing Director of LATAM, for his take on the future of header bidding in that region

With the GDPR regulation almost upon us, we catch-up with our Data Protection Officer, Eve Filip, to understand what it means and how Rubicon Project is addressing it

In order for our industry to truly prosper, we all must commit to the cause with three pillars of protection

Which screens are next? We’ve identified six important trends that every digital advertiser should pay attention to in 2018.

We asked our clients and partners from around the world what their biggest predictions are in 2018

Buyers can take advantage of high-profile events like the Super Bowl and Winter Olympics to reach sports fans at scale

Why we are delivering buyers greater choice and transparency in auction dynamics

Joining the guaranteed PMP dialogue is as simple as establishing a workflow, while you make moves towards productization

Cookies have served the ad industry since the original dot-com boom, but now we need a new way to analyze user behavior, deliver relevant content, and tap an audience

Our goal is to make any amount spent on Rubicon Project go further than it does on competing exchanges. That's why we have completely eliminated buyer fees across our entire platform.

Thinking about exploring mobile gaming inventory? Consider these tips before you buy

Join the movement to make open-source header bidding the future of publisher monetization

Ads.txt will help prevent bad actors from counterfeiting, and profiting from, your inventory

It is time to reimagine our world in order to differentiate and grow. nToggle CEO explains why adtech is about to see a revolution

How we got our network to leverage anycast and BGP to load balance traffic to multiple clusters of servers

Focus as We Look Towards the Future

nToggle CEO shares the story of how his traffic shaping company got its start

Take full advantage of one of the fastest growing sectors in advertising right now

Scarcity, flexibility, and available control are what makes the header bidder the tool of the future

How will the video display in our taxi cabs, bars, elevators, and homes to take advantage of automated advertising methods?

As mobile now accounts for more than half of all digital ad spending, here are the growing opportunities you should jump on!

Mobile video is coming of age and its time we take full advantage of a $6 billion industry

Everything you need to know about automating mobile native advertising before you get up and running with this promising format

Advertising automation makes headlines during Advertising Week Europe 2016

Take a journey with us acorss the evolution of ad servers and see why header bidding is here to stay

Don't have header bidding? Here are 6 reasons why you should get on board now

New findings show the continued and dramatic growth of automated private marketplaces

Wego shares their insights on the importance of mobile, native advertising, and automated guaranteed

The adtech war room gets a makeover to ensure a flawless delivery of revenue during the busy holiday season

Here's what one of the leaders in tech, Ziff Davis, has to say about automated advertising

Anytime is a good time to update your yield settings! In preparation for the busy holiday season it’s especially important to update your business rules to maximize revenue

Everything you need to know before you get started on mobile video

As advertising automation continues to accelerate, is it finally time to kill a process that is stuck in the past?

Part of the 74 percentile who lag behind in automation? Join the 26 percentile with these tips from those who succeeded

We sit down with the Director of Digital Revenue & Operations at Immediate Media to find out how they achieved phenomenal growth in its programmatic business

The VP of Sales at Intermarkets asks what exactly makes a publisher premium?

Here's how you can take full advantage of what digital has to offer

The penetration of real-time bidding has paved the way for truly global exchanges that help premium sellers maximize revenues

Rubicon Project head of mobile offers his advice on how to get started buying and selling across mobile

Former nToggle CEO, Adam Soroca, explains where things are heading next for our industry

Tips on how to get the most out of your customer data

How Chango fits perfectly into our company vision and mission

Leading digital publishers to launch new global programmatic alliance, Pangaea

We sit down with three experienced buyers to discuss both the promise and the implications of direct order automation

We catch up with the Director of Programmatic, Gerson Barnett

Together with InMobi we hope to reignite mobile advertising with native ad units

From Viacom to the Financial Times, here's the latest strategies and best practices our sellers are adopting around automated advertising

Catch up on WSJ’s automated advertising strategy, the role of direct orders and first party data

We compiled the latest statistics that illustrate how this capability protects publishers and the users who visit their sites

Get the latest from the IAB and AOP on the state of the digital advertising market

Rubicon Project is playing a starring role at the first annual AW Europe next week!

Recap from Rubicon Project's mobile AdVisory and where things are heading for the hot new screen

Where is mobile spend going for agencies and what does it take for us to get there?

The region saw 559% year-on-year growth in the region as a whole

The Network selects Rubicon Project to power programmatic buying across Politiken, JyllandsPosten, and ekstra bladet

For the sixth consecutive month, Rubicon Project passed Google in U.S. Audience reach, ranking #1 on comScore

How do advertisers take a multiscreen approach to help the market grow?

The new French publisher collective attracts more than 12000 advertisers since launch

Leading Australian publisher News Limited has made its real time trading and PMP offerings are now powered by Rubicon Project

Publishers should take advantage of the various ways users access their content

Best practices for publishers who want to be successful in traversing the fragmented mobile market

Rubicon Project’s REVV Platform is the technology powering this premium exchange

Here's how publishers can capitalize on a market that is growing 45%-60% year over year

Rubicon Project's CEO explains how our team has worked hard to prove our model and take the company to profitability

Rubicon Project scores 5 out of 5 across the board in The Forrester Wave™: Sell-Side Platforms, Q1 2012

Efficiencies, or lack thereof, are not the things keeping big agency dollars offline; it’s lack of inventory

Publishers deserve technology engineered specifically for their needs

Dynamic price floors is just one way the REVV platform empowers publishers to claim higher yield from their inventory and balance in the marketplace