Thought Leadership

An agency view: Mobile RTB (infographic)

February 26, 2013
By Jay Sears

Today we’re unveiling an infographic on mobile RTB, representing the views of leading agency trading desks across Europe, with the aim of providing a benchmark for the growth and development of mobile automated trading over the coming year.

The infographic covers: 2012/2013 mobile spend, how agencies are currently accessing mobile inventory, the most common advertising partners, the top challenges in buying mobile inventory and the most in demand ad formats:

Mobile RTB Infographic

You can embed the Rubicon Project Mobile RTB Infographic on your site using the following code:

<a href=”http://www.rubiconproject.com/blog/mobile-rtb-the-agency-view-an-infographic-by-rubicon-project/”><img src=”http://www.rubiconproject.com/wp-content/uploads/2013/03/MobileInfographicV4-copy.jpg” alt=”Mobile RTB – the Agency View Infographic” width=”550″ border=”0″ /></a>


Tags: , , ,