Thought Leadership

Focus on Consumer Experiences Using Unique Creative to Drive Results

July 30, 2018
By Allyse Slocum, Director, Digital Marketing

Focus on Consumer Experiences Using Unique Creative to Drive Results

Rubicon Project has made it easy for buyers to deliver their creative messages to target audiences in real-time across the ad formats they prefer.

With an increasingly crowded digital marketplace, advertisers have begun moving away from the standard display ad to richer media formats that will set them apart from competitors and wow their audiences. However, not all rich media are created equal.

Great ad experiences come from marrying high-quality creative with innovative formats that delight consumers. Utilizing video, motion, augmented reality and other mobile device features, brands can produce rewarding ads that don’t disrupt users, but instead politely encourage interaction.  Exclusively available via Rubicon Project’s marketplace, creative technology from PadSquad enables marketers to activate amazing ad experiences quickly. The results make for memorable experiences that drive positive engagement and brand value.

Learn more about delivering impactful messages that resonate with your audience by reading PadSquad’s Five Ways to Engage Audiences With Your Next Rich Media Campaign


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