Thought Leadership

How to Win in a First-Price World (without Blowing Your Budget)

June 28, 2018
By Tameka Kee

The shift to first-price auctions in programmatic has been a swift one.

Big DSPs have begun to adapt — but the challenge is greater (and the stakes higher) for the buyers, planners and ad ops leads at agencies and brands that are managing client spend.  

How can buyers maintain high win rates in the auction and capture the audiences they’re looking for, without blowing through the budget?

View our recorded webinar for a crash course in how buyers can win in a first-price bidding environment.


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