Thought Leadership

How important is it for adtech to solve identity in 2020?

March 11, 2020
By Rubicon Project

How important do you believe it is for ad tech to determine a solution for identity in 2020? We asked Rubicon Project partners Amanda Martin, VP Enterprise Partnerships, Goodway Group, and Marco Bianchi-Tiraboschi, Senior Director, Business Development, Verizon Media, who share their concerns about our flawed identity infrastructure, privacy, and the pace of change.

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