How is LiveRamp preparing for the elimination of third-party cookies?
March 16, 2020
Travis Clinger, VP Global Strategy and Partnerships at Live Ramp, discusses how his company is preparing for the future with a focus on first party identity, and why publishers can benefit from building relationships with consumers.
To learn more about programmatic identity, email us: contact@rubiconproject.com
Tags: Automation, Buyers, first-party cookies, Identity, Partnership, privacy, Sellers, Technology, third-party cookies, transparency