Thought Leadership

Industry Challenges Customers will Face in 2019

February 4, 2019
By Joe Prusz, CRO

In part two of the series, Joe Prusz predicts challenges our customers may face in 2019.

What industry challenges do you see customers will face in 2019?

Well, there is this easy button call Google and then there’s everyone else. It’s going to be very important for us to ensure that for these billions of programmatic dollars in the sideline, to reach the pole pockets of our publishers, we’re going to have to make it as easy to buy across the entire programmatic landscape as it is to buy on Google. There’s also a real fear of being on the wrong side of the supply path optimization. Buyers are picking lanes, sellers are picking lanes, and if those lanes are incompatible across OMP, PMP, across programmatic guarantee, and across geography, then those dollars will not flow and it’s our job to ensure that doesn’t happen.

My name is Joe Prusz, chief revenue officer at Rubicon Project.


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