The ad tech industry has always been fast-moving, and recent upheavals like first pricing have only increased the pace of change. In this new video, Rubicon Project CEO Michael Barrett offers his thoughts on the next two years, and how Demand Manager can play a role in the industry’s evolution.
How do you see the industry shifting in the next two years?
Well, I’d love to think that we’re going to have a big say in that. And I believe that our Demand Manager product, fully rolled-out, fully functioning, is going to have a big role in how publishers monetize their inventory, how buyers gain access to publisher’s inventory, going forward. And so I feel really excited about the role we’re going to play in that, as Rubicon Project.
Tags: ad:tech, Auction Dynamics, Automation, Demand Manager, Growth, industry, Leadership, open source, Prebid, premium publisher, programmatic, Publisher, rubicon project, Seller, Technology