Thought Leadership

LATAM Trends

August 21, 2019
By Rubicon Project

SVP LATAM Patrizio Zanatta reports on the latest programmatic trends in Latin America, and explains why LATAM publishers are all about video.

Video transcript:

Latin America is a very TV focused region. Everybody knows about soap operas, so that makes TV and video huge trends compared – even more compared to other regions. So I think video is a big, big trend. TV is not that big, but it’s going to become very big I think in the next, probably the next 12 months. And of course Prebid, 85% of all our publishers are on Prebid. EB, 50% of our publishers are on EB, and we just started, like in March, activating EB accounts. Probably this is it: OTT, TV and video.




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