SVP LATAM Patrizio Zanatta reports on the latest programmatic trends in Latin America, and explains why LATAM publishers are all about video.
Latin America is a very TV focused region. Everybody knows about soap operas, so that makes TV and video huge trends compared – even more compared to other regions. So I think video is a big, big trend. TV is not that big, but it’s going to become very big I think in the next, probably the next 12 months. And of course Prebid, 85% of all our publishers are on Prebid. EB, 50% of our publishers are on EB, and we just started, like in March, activating EB accounts. Probably this is it: OTT, TV and video.
Tags: 2019 trends, Automation, International, LatAm, Latin America, OTT, Prebid, programmatic, rubicon project