Thought Leadership

Let’s get real about mobile

December 21, 2012
By Rubicon Project

On December 12, 2012, we hosted a panel discussion in New York called “Let’s Get Real About Mobile.” Moderated by Josh Wexler, the panel featured representatives from both the buy-side and sell-side of the ecosystem, including:

  • Ruth Calhoun – Director, Ad Operations, Trulia
  • Eric Franchi – Co-Founder, Undertone
  • Patricia Kreuther – Senior Account Executive, Tripit
  • Dan Martin – Head of Business Development, Premium Publishers, InMobi

The panelists discussed many aspects of the mobile market, including addressing questions such as: Is 2013 the year where publishers and buyers will look at inventory holistically, rather than siloing between display and mobile? How do advertisers take a multiscreen approach to help the market grow? Are we destined to exchange digital dollars for mobile pennies? Watch the video below to see the discussion of these topics and more.

Rubicon Project Mobile Panel Dec 2012 from The Rubicon Project on Vimeo.

Please visit our Facebook page to view pictures of the event.

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