VIDEO: Marketplace Shifts in Brazil
VIDEO TRANSCRIPT (Translated from Portuguese)
How has programmatic advertising shifted in the Brazilian market?
Market has changed since 2014, as some players came to Brazil and Latin America bringing new technologies that facilitated companies to enter a market that was exclusive of the European and North American markets.
We have been actively working on educating the market, showing the advantage and benefits of automation on the services provided by agencies.
Tags: Brazil, Buyers, International, LatAm, Leadership, programmatic, rubicon project, Sao Paulo, Sellers