Thought Leadership

VIDEO: Marketplace Shifts in Brazil

October 17, 2019
By Rubicon Project

Salomao Junior, VP of Seller LATAM at Rubicon Project, discusses the changes he’s seen in the Brazilian programmatic market since Rubicon launched its Sao Paulo office in 2014. 

VIDEO TRANSCRIPT (Translated from Portuguese)

How has programmatic advertising shifted in the Brazilian market?

Market has changed since 2014, as some players came to Brazil and Latin America bringing new technologies that facilitated companies to enter a market that was exclusive of the European and North American markets.

We have been actively working on educating the market, showing the advantage and benefits of automation on the services provided by agencies.

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