Thought Leadership

Partner Perspectives: Estimated Market Rate

Rubicon Project partners Tim Sims, SVP of Inventory Partnerships at The Trade Desk, Oliver Whitten, Chief Operating Officer at Ad Form, Adam Schenkel, SVP of Commercial Development at GumGum, and Peter Turner, Senior Manager of Partnership at LinkedIn, offer their thoughts on the value of Estimated Market Rate (EMR), and what it has meant for their business.

To learn more about EMR, email us: contact@rubiconproject.com