Partner Perspectives: How Do You Think About SPO?
We asked Rubicon Project partners from The Trade Desk, Havas, LinkedIn, IBM Watson and GumGum to discuss how they view Supply Path Optimization (SPO). Their responses touch on efficiency, financial and inventory transparency, reducing fees and unnecessary hops, and finding the shortest path to vital premium inventory.
While many buyers are actively engaged in SPO, or at least interested — some have always worked with a small, select group of suppliers. For everyone, transparency and trust are vital ingredients.
Tags: brand safety, Buyers, Growth, Leadership, Partnership, premium publisher, programmatic, SPO, Supply Path Optimization, transparency, Trust