Thought Leadership

Video: Partner Perspectives with MobileFuse

September 30, 2019
By Rubicon Project

In this new video, Ken Harlan, Founder and CEO of MobileFuse, discusses his company’s focus for 2019, and why he predicts big growth for Private Marketplaces and Digital Out of Home.


What is MobileFuse focused on the for remainder of 2019?

We just released Digital Out Of Home. So combining mobile location and Digital Out Of Home all together, one package that’s omnichannel, from creative targeting, reporting – our clients are really responding positively to that.

How do Private Marketplaces impact MobileFuse?

I think Private Marketplaces are gonna grow. They’re gonna grow significantly. The reason I believe that, I’ve heard from a number of our clients that are buying in the open exchange world, they feel like their ROIs are decreasing over time.

And I believe that’s because everyone is buying in the same funnel, if you will, so PMPs allow you to increase your funnel, increase the type of ad inventory you’re buying from, which allows you to optimize further. So I think PMPs are gonna grow significantly over the next few years.

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