Thought Leadership

Partner Perspectives: SPO Criteria

March 9, 2020
By Rubicon Project

What are the most important criteria for SPO? Rubicon Project partners Marc Grabowski, EVP Global Supply at Criteo, Jason Randall, CIO at Amnet, and Tim Sims, SVP of Inventory Partnerships at The Trade Desk, detail the criteria they use for SPO, highlighting the importance of innovative buyer tools and global scale, data, flexibility and partnership.

To learn more about programmatic trends and SPO, email us: contact@rubiconproject.com


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