VIDEO: Programmatic Identity with the Trade Desk
What do you think is the most practical ID solution for the industry as it moves away from 3rd party cookies?
As the industry moves away from third-party cookies, that’s absolutely going to be a consolidation around which IDs we’re using to ensure that the open ecosystem retains strong match rates and improves further. So, all in all, it’s a good thing for both consumers and publishers, and, of course, the marketers as well that help fund all of that.
So we have our own solution called Unified ID, and we’ve seen absolutely fantastic adoption rates since we launched about a year ago. There are other ID solutions out there. We don’t compete with them. It’s just the fact that we wanted to start things moving and ensure that there was something out there for our competitors, but also for our partners like Rubicon to use.
To learn more about Unified ID, email us: firstname.lastname@example.org
Tags: Europe, First Party Data, Identity, International, privacy, programmatic identity, Technology, The Trade Desk, transparency