VIDEO: Programmatic Perception in Brazil
Salomao Junior, VP of Seller LATAM at Rubicon Project, explains how the Brazilian industry’s perception of programmatic advertising has evolved.
VIDEO TRANSCRIPT (translated from Portuguese)
What is the current perception of programmatic in Brazil?
This past year, things have changed, and some players that were trying to have a share in this market understood that it is a complex thing.
With that, only the more mature companies stayed, giving more credibility to publishers and agencies. Anti-fraud processes helped to give more transparency to buyers and sellers.
Are you curious to learn more about programmatic perception in Brazil? Learn about our summit on October 2 & 3 here.
Tags: Automation, brand safety, Brazil, Growth, International, LatAm, Leadership, programmatic