Programmatic sellers look ahead to 2020
Rubicon sellers Ollie Steele of Ebay and Depan Ravalia of News UK talk about their business focus for 2020.
What is your biggest focus moving into 2020?
Ollie Steele, Advertising Yield Manager, EMEA at Ebay:
Our biggest focus for 2020 is sort of a move into more of a consultative role. We want to be in a position where we can help advertisers and agencies better utilize our tech and our data. We want to be put forward like a major collaborative partner.
Depan Ravalia, Digital Operations Director, News UK:
For us, the main thing is protecting journalism. Protecting our content. Making sure we’re really investing in quality journalism. And then secondary is bringing back that focus on trusted premium quality environments of commercial advertising. You know, for The Sun that’s very different to The Times. But, essentially, it’s making sure that we’re providing premium environments that provide alternatives to agencies and advertisers who spend money with us.
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Tags: Growth, International, Leadership, Partnership, premium publisher, programmatic trends, publishers