Thought Leadership

Video: Programmatic Trends in Brazil

October 7, 2019
By Rubicon Project

Salomao Junior talks about current trends in Brazilian adtech, and why more buyers and sellers are taking advantage of programmatic guaranteed.

VIDEO TRANSCRIPT (translated from Portuguese)

What are the biggest programmatic trends in Brazil?

For 2019, we believe that the market trend lately is to use more programmatic guaranteed .

Google also advised the publishers to use more programmatic guaranteed, and we are on top of this trend, bringing an alternate option that keeps the publisher valued.

Also making it possible for any buyer to access this technology and access the inventory to purchase programmatic guaranteed.

To learn more about Programmatic Guaranteed at Rubicon Project, email us:

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