Thought Leadership

Rubicon Project’s Response to the Growth of Header Bidding

January 23, 2019
By Tom Kershaw, CTO

In part 3 of the series, Tom Kershaw goes over how Rubicon Project responded to the growth of header bidding.

How did Rubicon Project respond to header bidding’s growth?

We went all in by taking everything that we know, and believe and developed for header bidding and putting it into community property along with several other exchanges and participants in the community. We’ve taken our knowledge base, our best practices, and put that into and giving that to the industry. All of our new developments in header bidding are being contributed to the Prebid core. So we put our money where our mouth is when it comes to really committing to community property and bringing this forward as a standard and the results have spoken for itself. Prebid adoption is exploding and Prebid has emerged as the independent standard for all publishers and buyers in the industry.

I’m Tom Kershaw, CTO at Rubicon Project.

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