Thought Leadership

VIDEO: Demand Manager with Auto Trader’s Richard Robinson

October 23, 2019
By Rubicon Project

We sat down with Richard Robinson, Head of Programmatic Sales, UK, at Auto Trader, to talk about how things have changed for the business since he implemented Demand Manager.


What Impact has Demand Manager had on Auto Trader’s Business?

Auto Trader has found that Demand Manager has improved our speed to market, from taking it from a two-year time frame for updates to occur, through seven business cases, to a three day turnaround courtesy of Demand Manager.

And that meant that we were able to drive more bidders into our programmatic stack, who drove an increase in revenue of around five percent.

Demand Manager is helping us to look at server-side solutions and device graphs, and that’s going to help us as we look to 2020, when we hope to do more in native and video. And that will help us to grow our programmatic business.

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