VIDEO: How Demand Manager Helps Implement Prebid
In this new video, Robert Martinez, Software Engineer at Rubicon Project, explains how Demand Manager makes it simple for publishers to implement and manage Prebid.
How does Demand Manager help with the implementation of Prebid?
What tools does Demand Manager provide?
Demand Manager not only brings the ease of implementing Prebid on your page, but it provides a lot of other things. Most notably, one of the most pain points is integrating your Google DoubleClick ad server to work with Prebid.
There’s a lot that needs to be done there, so part of the user interface flow from start to finish is actually generating those line items, those DFP or Google Ad Manager creatives, while you’re also setting up your Prebid.
So, based on the settings that you’re telling Demand Manager that you want to run before your Prebid, it is also configuring your ad server to be able to just automatically, once it’s done, run your Prebid and produce revenue for you.
Tags: Automation, demand, Demand Manager, Header Bidding, open source, Prebid, publishers, Sellers, Technology