Thought Leadership

VIDEO: How Should Publishers Implement Prebid?

October 30, 2019
By Rubicon Project

In this new video, Software Engineer Robert Martinez talks about the best way for publishers to implement Prebid, and explains how new tools for Prebid evolve from customer feedback.


How Should Publishers Implement Prebid?

Prebid comes with a lot of great features: analytics, a lot of things built-in, settings that you can configure.

With all that comes a lot of different options, and a lot of strict code that you have to implement on pages. So it’s not as simple for a publisher’s ad ops person to just take the Prebid open source code and just translate it to exactly how they want to figure it out.

It requires some external developers, maybe, if they do not have an internal developing team. Maybe you have to hire a team just to help you get through working with Prebid configured on your server.

How do Prebid’s Tools Evolve?

We’re constantly looking up and after product feedback, publisher feedback, you know – our account managers that work with publishers. As we roll out more and more features, we get more suggestions. You know, more things like “hey, this would be really cool if you guys added this.” And we take those into consideration. The whole point is to make it easy.

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