Thought Leadership

What does the future of PMPs look like?

February 5, 2020
By Rubicon Project

We sat down with a few of our publisher and buyer partners to talk about the future of private marketplaces, and what PMPs mean to their business.

What does the future of PMPs look like?

According to the Rubicon publisher partners we interviewed in the video above, the future of PMPs will mean improved technology, better utilization of data, and deeper data insights.

PMPs will continue to offer greater security and predictability, and PMPs are only getting easier to transact, with increased automation and efficiency. Some partners are shifting more budget into the open market, but others are opting for curated deals.

First-party data seems to be on everyone’s mind, as well as improving user experience. Publishers want to make it easy for buyers to access their inventory, whether it’s through a traditional PMP, PG or a curated option like Auction Packages.

Interviewees included:

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