Why Independent Ad Tech is Collaborating for the Greater Good
Open source technology and collaboration are key to ad tech surviving and thriving in 2019 and beyond.
At this year’s DMEXCO in Cologne, Germany, Rubicon Project’s Joe Prusz sat down with C-suite executives from other ad tech companies to cover some of the innovations like Prebid that have emerged from collaboration.
The panel discussed their united front in making advertising a force for good to ensure that publishers, agencies, and brands can grow their digital businesses in this new world.
Check out the video of the panel below.
Ronan Shields, Ad tech Reporter, Adweek
Joe Prusz, CRO, Rubicon Project
Tim Sims, SVP, Inventory Partnerships, The Trade Desk
Oliver Whitten, COO, Adform
Damon Reeve, CEO, The Ozone Project
Tags: Automation, Buyers, dmexco, Europe, GDPR, Growth, International, Leadership, open source, programmatic, rubicon project, Sellers, Technology, transparency