Leadership Team Bio

Head of Global Buyer Team

Adam Soroca


Adam Soroca oversees the global revenue and go-to-market strategy for Rubicon Project’s buy side business serving brands, agencies and buying platforms.

Prior to the acquisition of nToggle by Rubicon Project, Mr. Soroca served as Co-Founder of Toggle, Inc. and served as its Chief Executive Officer and Director. Mr. Soroca founded nToggle to help buyers and sellers trade with greater efficiency and transparency as the programmatic era comes of age. Mr. Soroca is both a digital advertising entrepreneur and inventor, holding over 90 awarded patents spanning mobile advertising and search techniques.

Mr. Soroca serves as formal advisor at CoachUp, Inc, viisights and Chalk Digital. Prior to nToggle, Mr. Soroca was the chief product officer at Millennial Media (via acquisition of Jumptap), where he oversaw the global product and operations teams. Mr. Soroca was the chief product officer and a founding leadership team member at Jumptap, the leading mobile programmatic and audience platform. He pioneered bringing both audience data (DMP) and programmatic capabilities (DSP) to the mobile industry. Prior to Jumptap, he served as general manager of Search Services for Lycos, Inc., which included overseeing Lycos Search and HotBot, the award-winning, leading search engines in the Lycos Network. Mr. Soroca served as group product manager for Lycos InSite™, a comprehensive suite of search marketing tools providing advertisers with a single dashboard to manage campaigns from customer acquisition through ROI analysis. Prior to Lycos, Mr. Soroca ran three business units for Internet retailer MotherNature.com and managed business development for Cybersmith.

Mr. Soroca graduated with Cum Laude honors from Middlebury College.