Mark brings over 20 years of digital marketing leadership to his role as President and Chief Operating Officer. Before merging Telaria with Rubicon Project, Mark was CEO of Telaria, where he was instrumental in building the business into the leading video and CTV monetization platform for premium publishers.
Previously, as CEO of eXelate, Mark expanded the company’s global data footprint to over 5 Billion consumer profiles, grew its application ecosystem to include over 250 partners and launched its market leading enterprise data platform. In March of 2015, Mark successfully led the sale of eXelate to the Nielsen Company, the global leader in measurement and analytics, where he became an EVP, launching and leading the Nielsen Marketing Cloud.
Mark has been at the forefront of digital disruption since 1997 when he joined Modem Media Poppe Tyson, a pioneering digital ad agency and birthplace of the first banner ad. Following his agency tenure working for clients like IBM, Priceline and Standard & Poor’s, Mark was appointed President of WorldNow, which ushered over 300 TV stations into the digital age. He later helped newspapers evolve online as Chief Marketing Officer and Corporate EVP of MediaSpan, where he built its 1400+ affiliate local network.
Mark received his MBA from the University of Rochester’s Simon School of Business and a BS in Finance from Gannon University, where he was awarded the University’s Distinguished Young Alumnus Award as well as an Honorary Doctorate of Humane Letters (Phd.) In 2017, he was named as one of AdWeeks MarTech Superstars.