REVV CONNECT, REVV CREATIVE CONTROL AND REVV OS TO INCREASE REVENUE FOR PUBLISHER
NEW YORK – February 15, 2012 – Rubicon Project, the online advertising technology company, announces three new products at the Real Time Trading Summit (#RTTS12). REVV Connect, REVV Creative Control and REVV OS were demonstrated live today to a global audience of leaders from the digital advertising ecosystem gathered in New York City.
All three products are designed to increase revenue for the publishers on the REVV Real Time Trading Platform
“Real Time Bidding (RTB) has had a dramatic impact on digital advertising and we have seen tremendous growth over the last year,” said Frank Addante, CEO and Founder of the Rubicon Project. “Rubicon Project’s Real Time Trading platform incorporates not only RTB transactions , but also activates and enables every possible ad buyer to compete as a bidder in the real time trading auction, harnessing data and insight to make advertising more efficient and effectiveThese three disruptive innovations will help premium publishers to make more money from their online inventory, creatie more demand from buyers in a controlled and protected environment while benefiting from added insight and reporting.”
REVV Creative Control and REVV OS are available now and REVV Connect will be offered to the premium publishers on the REVV platform over the coming months. Recordings of the Real Time Trading Summit, including product demonstrations, are available here and all videos will be made available on Rubicon Project’s website in the coming weeks.