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Press Release

Donovan Data Systems & the Rubicon Project Launch Pilot Program

Posted: Fév 25th, 2011

Donovan Data Systems’ Direct Publisher Gateway Integrates with Rubicon Project’s REVV Platform API

LOS ANGELES, CA and NEW YORK, NY February 25, 2011— the Rubicon Project, the advertising technology company, and Donovan Data Systems (DDS), the acknowledged leader in systems and software for advertising agencies, have entered a partnership to automate the display advertising transactions that are not executed through real time bidding (RTB). The program will offer a new source of revenue for publishers who monetize their premium display advertising inventory on the REVV for publishers™ platform, and enable agencies to trade directly with premium web publishers through iDesk, the DDS digital campaign management tool, stripping out transaction cost and waste on both sides.

The integration of the Rubicon Project’s REVV yield optimization platform for publishers and Direct Publisher Gateway (DPG), offered to agencies by DDS, will be rolled out in a pilot program that includes a select group of media agencies and premium publishers.

“We’ve engineered REVV to provide publishers with the tools they need to compete effectively in today’s market, and to deliver access to the most possible demand for their inventory,” said Frank Addante, CEO and Founder of the Rubicon Project. “Our partnership with DDS and the integration of DPG with the REVV platform will bring publishers a new source of demand for their inventory, while guarding against sales channel conflict and protecting premium publishing brands. By automating each transaction on both the buy and sell side, we get closer to our goal of shifting balance in the ecosystem more equally between buyers and sellers – ultimately lifting revenue for our customers.”

“Our track record proves our commitment to direct and efficient trading for agencies and media owners. We’re excited about the partnership with the Rubicon Project,” said JT Batson, President, DDS Digital. “With the release of DPG, we’re focused on enabling agencies to trade directly with publishers, stripping out unnecessary transaction cost and waste.”

the Rubicon Project’s REVV yield optimization platform, which process 250 billion real-time bid transactions per month, is engineered to empower publishers to monetize digital content and data. The integration of DPG with REVV accelerates the liquidity of publisher inventory in the REVV Marketplace, which monetizes more than 70 billion ad impressions each month across more than 550 million unique users around the globe.

DPG is the first project to come from the newly formed DDS Labs, a technology incubator for advertising. “DDS Labs is the latest in a series of investments we’re making to advance the growth and profit-making capabilities of our agency partners,” says Batson. For more on DDS Labs, visit www.donovandata.com/labs/.