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Rubicon Project Hosts Leaders Of Digital Advertising Ecosystem At Rubicon Project Summit In New York

Posted: Fév 20th, 2013

KEY INFLUENCERS AND THOUGHT LEADERS TO DISCUSS CRITICAL IMPORTANCE OF AUTOMATION TECHNOLOGY

RUBICON PROJECT CEO AND FOUNDER FRANK ADDANTE KICKS OFF SUMMIT WITH KEYNOTE ADDRESS – “AUTOMATION: THE BLUEPRINT FOR DIGITAL ADVERTISING”

Market Analysis and Technological Innovations to be Unveiled; New Speakers Announced

Watch the Live Streaming and Participate at #RPSummit13

New York – February 20, 2012 – Rubicon Project, the leading advertising automation company, is hosting the second annual Rubicon Project Summit (#RPSummit13) today in New York City at 1:00 pm EST at the SIR Stage 37 in New York City.  This year’s Summit will focus on the power of automation and its ability to simplify the buying and selling of digital advertising and enable innovation across the advertising ecosystem. Industry leaders will convene to discuss what really works to drive results, build enterprise value and meet new challenges.

Hosting the event will be Rubicon Project CEO and Founder Frank Addante and newly appointed President Greg Raifman, pioneers of the web’s original and most successful automated ad transactions. Technology experts and leading analysts in advertising technology – such as Tarun Bhatia, Principal Research Scientist, Yahoo! and Melissa Parrish, Forrester Research – will convene at the Rubicon Project Summit to discuss and reveal the opportunities automation provides the buying and selling of advertising.

The Rubicon Project Summit (#RPSummit13) is an invitation-only event. For those not attending, it will be live streamed on Wednesday beginning at 1:00 pm EST.  Please click here to watch the speakers and presentations.

The agenda for #RPSummit13 features industry experts, advertising leaders and visionaries:

12:00 PM
LUNCH & REGISTRATION

1:00 PM
WELCOME

1:10 PM
AUTOMATION: THE BLUEPRINT FOR DIGITAL ADVERTISING
Frank Addante (@FrankAddante), CEO & Founder, Rubicon Project
Greg Raifman (@GregRaifman), President, Rubicon Project

1:30 PM
REVV 4.0: TECHNOLOGY BUILT TO POWER AUTOMATION
John Slade (@sladester), SVP Product Management, Rubicon Project

2:00 PM
AUTOMATING MOBILE: A SUCCESS STORY
Josh Wexler (@JoshWex), GM Mobile, Rubicon Project
Lori Tavoularis (@LoriKaye74), Managing Director, Revenue Partnerships, Tribune Digital
Are Traasdahl (@aretraasdahl), Founder and CEO, Tapad

3:00 PM
TECH TALK: THE ALGORITHMS AUTOMATING ADVERTISING
Neal Richter (@NealRichter), Chief Scientist, Rubicon Project
Tarun Bhatia, Principal Research Scientist, Yahoo! (@Yahoo)
Nicolas Kruchten (@nicolaskruchten), Head of Product Engineering, Datacratic (@Datacratic)
Sandro Catanzaro (@sandrocatanzaro) / Co-Founder, SVP of Analytics & Innovation, DataXu (@DataXu)

3:25 PM
SELLING MOBILE: OPPORTUNITIES & CHALLENGES
Melissa Parrish (@MelissaRParrish), Senior Analyst, Forrester

4:00 PM
FIRESIDE CHAT: AUTOMATING A $9.1 BILLION MARKET
Jay Sears (@JaySears), GM Order Automation, Rubicon Project
Bradley Rogers, Managing Director, North America, Neo@Ogilvy
Carl Fremont, EVP, Global Media Director, Digitas (@Digitas)

4:30 PM
MARKETPLACE INSIGHTS
Helen Jen (@luxelogic), Director Product Marketing, Rubicon Project

5:00 PM
NETWORKING & COCKTAILS

You can also follow the event and participate in the conversation on Twitter by following #RPSummit13. On-demand event content will be made available through Rubicon Project’s website in the coming weeks.