More buyers competing for your inventory equals higher revenue. But premium publishers first need controls and protection in place.
REVV features industry-unique ad quality and channel conflict protection capabilities going far beyond a “browser plug-in” to self-report unwanted ads. For the most brand-sensitive publishers, REVV even offers the ability to pre-approve each ad creative.
How do you verify that unwanted ads do not go on your site? You can hit your browser’s refresh button… REVV does that for you. Our proprietary technology simulates real user sessions. As soon as a new unknown creative is found, two humans will review and classify it. Publishers can view how each ad network complies with ad quality settings.
For the most brand sensitive publishers, REVV uniquely offers the ability to pre-approve each creative providing you 100% control of the ads that appear on your site.
Real time trading lowers your cost of sales and can augment the direct sales channel. For premium publishers with a direct sales force, REVV supports multiple strategies to avoid price erosion and defend against channel conflict:
The Rubicon Project has invested far more in malware prevention than other vendors. We acquired the leading anti-malware vendor (SiteScout) and incorporated their proprietary technology into our platform.
With each available impression, REVV selects a winning buyer who in turn may engage other third parties. Rubicon Project partners with TRUSTe, to show exactly which parties are active on your site. The insight can inform decisions around security and so called data leakage.