The Indian streaming market is developing quickly with providers entering the market with ad-supported services and consumers are hungry for content.
As live streaming continues to gain steam in Australia and New Zealand, 2022 is proving to be a watershed year for programmatic live inventory – especially for sports programming.
Magnite offers programmatic live sports, high-profile events, and other live inventory across all streams and screens.
As OTT reach continues to grow, this signals a huge opportunity for advertisers given OTT’s ability to reach more engaged audiences at larger scale.
In lucrative areas like CTV and premium video, the allure of high CPMs and a rich audience profile raises the potential for fraud.