May 18, 2020
May 11, 2020
Using a Scalpel, Not a Sledgehammer to Optimize Supply Chains
When using Sellers.json and schain to improve transparency for buyers, it’s important each supplier is evaluated independently.
February 24, 2020
Ads.txt and Sellers.json 101
Initiatives like Ads.txt and Sellers.json support greater transparency in programmatic advertising.
November 25, 2019
How to Implement App-Ads.txt
Andrey Tserkus, Principal Software Development Engineer at Rubicon Project, explains how to avoid common pitfalls when implementing app-ads.txt.
November 19, 2019
Brand Safety at Rubicon Project
In this new video, John Clyman, VP Engineering, Marketplace Quality & Security, explains how Rubicon Project works to ensure brand safety.
November 12, 2019
How App-Ads.txt Promotes Brand Safety
In this new video, John Clyman discusses Rubicon Project's commitment to app-ads.txt, and explains why it's important for all players in the programatic supply chain to work together for brand safety.
October 2, 2019
New Community Standards to Foster Greater Collaboration & Trust
Rubicon Project is now IAB UK Gold Standard 1.1 certified, keeping with its commitment to collaboration and transparency in a well-lit marketplace.
August 28, 2019
Ryan Mulcahy, Head of Revenue, North America, explains Rubicon Project's commitment to transparency and why it has created stronger partnerships with buyers and sellers.
August 19, 2019
Bringing Clarity to a Murky Programmatic Supply Chain
Rooted in the rise of header bidding, SPO aims to simplify the murky programmatic supply chain by eliminating waste, hidden fees, and brand safety risks that come with buying through non-vetted supply sources.
July 17, 2019
Pragmatic Programmatic: Ads.cert
Hrishi Deodhar, Lead Solutions Engineer, delineates the evolution of ads.cert from ads.txt and how it will affect programmatic trading.
September 26, 2018
RUBICON PROJECT AWARDED IAB UK GOLD STANDARD CERTIFICATION AMIDST RECORD HIGH ADS.TXT ADOPTION
Certification reinforces Rubicon Project’s longstanding commitment and investment in brand safety and transparency LONDON, 26th SEPTEMBER, 2018: Rubicon Project (NYSE: RUBI), the global exchange for advertising, today announced it has […]
July 27, 2018
Buyers must stand up for ads.txt
Today is the day to join the fight against ad fraud, and stand up for ads.txt compliance
May 14, 2018
Keeping It Clean: 5 Ways to Protect Your Inventory
With billions of dollars wasted annually on fraudulent ads, there’s no silver bullet when protecting your inventory, these 5 tips can help you take meaningful steps to reduce your exposure.
April 18, 2018
Building Brand Safety and Trust
We understand why marketers worry about brand safety. Here’s how we’re building trust with the partners who rely on us.
April 16, 2018
Cleaning Up the Supply Chain: Insights from Advertising Week Europe
The debate over trust and transparency in the programmatic supply chain continues, this time, with key insights from Advertising Week Europe
March 12, 2018
5 tips to succeed with Private Marketplaces
Here's how publishers can think critically about their open and Private Marketplace inventory and better delineate the unique value their PMPs bring to buyers
February 8, 2018
Now is the time to add ads.txt
Don’t miss out on monetization opportunities from Rubicon Project! As buyers look to consolidate spend with trusted sources, now is the time to add ads.txt to your sites.
December 12, 2017
Four steps to optimize PMPs in a header bidding world
With the proper strategy and set up in place, publishers will be well poised to take advantage of Private Marketplace deals in a Header Bidding world
October 3, 2017
Protect your premium inventory with Ads.txt
Ads.txt will help prevent bad actors from counterfeiting, and profiting from, your inventory