June 10, 2020
To uncover the barriers to adoption and assess opportunities for growth, Rubicon Project and Campaign Asia paired up to survey media buyers across nine markets in Asia. We asked 185 programmatic leaders to share their expectations, challenges, and active plans regarding adopting programmatic.
August 7, 2019
KPEX and Interplay Media Adopt Rubicon Project’s Market Leading Demand Manager
Rubicon Project has announced that two further APAC publishers, KPEX and Interplay Media, have joined the Beta program for its new service Demand Manager.
February 8, 2019
2019 Promises a Shift to CTV for the APAC Market
In 2019, there is a real opportunity for publishers to tackle some of the barriers holding back adoption. As the year progresses, Asia’s migration to on-demand viewing will likely shift into a new gear, coupled with a heightened level of enthusiasm from brands to connect with this audience.
June 12, 2018
Around the World with Prebid: Japan and AUNZ Spotlight
Prebid goes global as publishers in Japan, Australia and New Zealand make the shift to header bidding
December 16, 2015
An interview with Wego on seller cooperatives
Wego shares their insights on the importance of mobile, native advertising, and automated guaranteed