Auction Dynamics

May 22, 2019
Bridging The Gap To First-Price Auctions: A Buyer’s Guide
As the behemoths have capitulated to the industry’s move to first-price auctions, the new world of auction dynamics is something no buyer can afford to ignore.
Thought Leadership
May 14, 2019
Industry Shifts
Michael Barrett describes how Demand Manager could impact the evolution of ad tech.
Thought Leadership
April 24, 2019
Industry Challenges
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks about industry challenges with Jack Hershman at AdWeek Europe.
Thought Leadership
April 1, 2019
Less is Finally Becoming More in the Programmatic World
This article was originally published by on March 28, 2019. Transacting on digital advertising through programmatic channels continues to grow more complex. Many companies are exploring machine learning and more sophisticated […]
Thought Leadership
June 28, 2018
How to Win in a First-Price World (without Blowing Your Budget)
Learn how you can cost-effectively succeed in first-price auctions.
Thought Leadership
March 19, 2018
Meet your KPIs in a header bidding world
Header bidding has completely changed the auction landscape and now buyers need new strategies to continue winning.
Thought Leadership
January 23, 2018
2018 hottest trends in digital advertising
We asked our clients and partners from around the world what their biggest predictions are in 2018
Thought Leadership
December 11, 2017
Greater Transparency & Choice in Auction Dynamics
Why we are delivering buyers greater choice and transparency in auction dynamics