June 28, 2016
2016 Back-to-School Consumer Pulse
Rubicon Project’s Second Annual Back-to-School Survey finds parents are starting earlier and spending more than ever with record online and mobile shopping expected.
July 6, 2015
Parents Plan Record Back-to-School Spending This Summer
Rubicon Project “Consumer Pulse” Survey Finds More than Half of Parents Plan to Spend More Than Last Year and Nearly a Quarter of K-12 Parents Have Already Begun Shopping
June 30, 2015
2015 Back to School
A nationwide survey of 1,000 parents offers a detailed look at the consumer habits driving back-to-school shopping budgets in 2015.