May 11, 2020
Using a Scalpel, Not a Sledgehammer to Optimize Supply Chains
When using Sellers.json and schain to improve transparency for buyers, it’s important each supplier is evaluated independently.
May 4, 2020
How Do Sellers.Json and Schain Improve Transparency for Buyers?
How sellers.json and schain improve transparency for buyers.
April 28, 2020
VAST 4.2 Makes Programmatic Video and Audio Delivery More Efficient
Recent updates in the IAB’s VAST standards make programmatic video and audio more transparent, scalable, and efficient.
February 24, 2020
Ads.txt and Sellers.json 101
Initiatives like Ads.txt and Sellers.json support greater transparency in programmatic advertising.
February 20, 2020
Partner Perspectives: How Do You Think About SPO?
Rubicon partners from The Trade Desk, Havas, LinkedIn, IBM Watson and GumGum discuss how they view Supply Path Optimization (SPO).
February 18, 2020
How Buyers Can Curb Invalid Traffic in Programmatic
Invalid traffic wastes ad budgets. Here’s how buyers can better protect their ad dollars from being siphoned off by fraudsters.
January 27, 2020
Inventory Quality at Rubicon Project
In this new video, John Clyman, VP Engineering, Marketplace Quality and Security, talks about how Rubicon Project safeguards buyers by proactively vetting publishers, and screening inventory both manually and automatically.
January 13, 2020
The Future of Brand Safety
In this new video, VP Engineering, Marketplace Quality & Security John Clyman offers his take on the future of brand safety, and how emerging formats lead to new brand safety concerns for programmatic buyers.
January 2, 2020
Identity Takes Center Focus at CES 2020
Identity will be front and center at this year’s CES trade show.
November 25, 2019
How to Implement App-Ads.txt
Andrey Tserkus, Principal Software Development Engineer at Rubicon Project, explains how to avoid common pitfalls when implementing app-ads.txt.
November 19, 2019
Brand Safety at Rubicon Project
In this new video, John Clyman, VP Engineering, Marketplace Quality & Security, explains how Rubicon Project works to ensure brand safety.
November 13, 2019
Twelve Years of Innovation
Over the past 12 years, Rubicon Project has paved a unique path throughout the ad tech landscape. Discover how we've transformed programmatic advertising and are continuously innovating to enhance user experiences, help buyers achieve better outcomes, and ensure publishers monetize to the best of their abilities.
November 12, 2019
How App-Ads.txt Promotes Brand Safety
In this new video, John Clyman discusses Rubicon Project's commitment to app-ads.txt, and explains why it's important for all players in the programatic supply chain to work together for brand safety.
October 31, 2019
SPO Playbook: How to Achieve Better Buyer Outcomes with Supply Path Optimization
Supply Path Optimization is a critical step for buyers to achieve better outcomes in the new programmatic landscape. Here’s how to begin consolidation.
October 10, 2019
VIDEO: 2020 Vision with MediaMath’s Shaun Lin
Shaun Lin, Director of Global Supply Partnerships at MediaMath, explains how MediaMath is working to create an accountable and addressable supply chain.
October 2, 2019
New Community Standards to Foster Greater Collaboration & Trust
Rubicon Project is now IAB UK Gold Standard 1.1 certified, keeping with its commitment to collaboration and transparency in a well-lit marketplace.
September 26, 2019
VIDEO: Programmatic Perception in Brazil
Salomao Junior, VP of Seller LATAM at Rubicon Project, explains how the Brazilian industry's perception of programmatic advertising has evolved.
August 28, 2019
Ryan Mulcahy, Head of Revenue, North America, explains Rubicon Project's commitment to transparency and why it has created stronger partnerships with buyers and sellers.
August 19, 2019
Bringing Clarity to a Murky Programmatic Supply Chain
Rooted in the rise of header bidding, SPO aims to simplify the murky programmatic supply chain by eliminating waste, hidden fees, and brand safety risks that come with buying through non-vetted supply sources.
July 24, 2019
What to Look For in a Partner You Can Trust for SPO
Trust, transparency, and consultative white-glove service are table stakes for a healthy programmatic business relationship.
July 17, 2019
Pragmatic Programmatic: Ads.cert
Hrishi Deodhar, Lead Solutions Engineer, delineates the evolution of ads.cert from ads.txt and how it will affect programmatic trading.
June 17, 2019
We Listened To You – We’re Focused on These Top Three Programmatic Video Features
Our publishers and buyers asked, so we delivered. We’re developing these three features to make our video platform more effective than ever.
June 5, 2019
Pragmatic Programmatic: Universal IDs
Rebecca Ackers, our Director, Global Accounts, discusses Universal IDs and where she sees them going in 2019.
April 24, 2019
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks about industry challenges with Jack Hershman at AdWeek Europe.
In The News
April 23, 2019
Creating Smaller, More Snackable Video Ads
This article was originally published by MediaVillage.com on April 15, 2019. People love watching video content on their devices almost as much as marketers love to show video ads to those same […]
April 22, 2019
Effects of Social Platforms
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks with Jack Hershman at AdWeek Europe about the effects social platforms have had on the industry.
April 2, 2019
Programmatic Growing Up – Insights from Advertising Week Europe
Nearly 40,000 ad industry professionals convened in London for Advertising Week Europe, and there were key takeaways for programmatic buyers in terms of how they can enrich relationships and drive […]
February 13, 2019
Pragmatic Programmatic: Brand safety
In this episode John Clyman, VP Engineering, Marketplace Quality and Security, talks about brand safety, ad quality and the things that are important to help buyers and sellers transact safely.
July 27, 2018
Buyers must stand up for ads.txt
Today is the day to join the fight against ad fraud, and stand up for ads.txt compliance
June 12, 2018
Why Placement-Level Viewability Metrics are Better for Sellers and Buyers
Our new partnership with Moat delivers advanced, placement-level viewability metrics on all display and VPAID video (desktop and mobile web) inventory
May 14, 2018
Keeping It Clean: 5 Ways to Protect Your Inventory
With billions of dollars wasted annually on fraudulent ads, there’s no silver bullet when protecting your inventory, these 5 tips can help you take meaningful steps to reduce your exposure.
April 18, 2018
Building Brand Safety and Trust
We understand why marketers worry about brand safety. Here’s how we’re building trust with the partners who rely on us.
February 13, 2018
Protect and Prosper
In order for our industry to truly prosper, we all must commit to the cause with three pillars of protection