Buyer



Thought Leadership
June 6, 2019
Improving User Experience in Programmatic Video
Product Management Director Sambit Patniak explains how Rubicon Project is working to improve user experience in programmatic video.
Thought Leadership
May 30, 2019
How Rubicon Project is increasing PMP revenue for publishers in Japan
Toru Hirose, Account Director, Rubicon Project Japan, offers his take on the Japanese programmatic market, and how Rubicon is driving better outcomes for buyers and sellers of digital advertising.  VIDEO […]
Research
May 22, 2019
Bridging The Gap To First-Price Auctions: A Buyer’s Guide
As the behemoths have capitulated to the industry’s move to first-price auctions, the new world of auction dynamics is something no buyer can afford to ignore.
Thought Leadership
May 6, 2019
6 of our Favorite 6-Second Video Ads
In a programmatic world where 6-second videos challenge marketers to embrace “creativity within borders,” here’s a taste of our favorite snackable video content.
In The News
April 23, 2019
Creating Smaller, More Snackable Video Ads
This article was originally published by MediaVillage.com on April 15, 2019. People love watching video content on their devices almost as much as marketers love to show video ads to those same […]
Thought Leadership
April 16, 2019
One-to-One at Scale
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks about the growth of programmatic with Jack Hershman at AdWeek Europe.
Thought Leadership
April 2, 2019
Programmatic Growing Up – Insights from Advertising Week Europe
Nearly 40,000 ad industry professionals convened in London for Advertising Week Europe, and there were key takeaways for programmatic buyers in terms of how they can enrich relationships and drive […]
Thought Leadership
April 1, 2019
Less is Finally Becoming More in the Programmatic World
This article was originally published by MediaVillage.com on March 28, 2019. Transacting on digital advertising through programmatic channels continues to grow more complex. Many companies are exploring machine learning and more sophisticated […]
Thought Leadership
March 21, 2019
Automation with a Personal Touch
Rubicon Project’s Ashley Wheeler dishes on how human insights and “white glove” service can differentiate programmatic partnerships. This article was originally published by MediaVillage.com on March 20, 2019. Let’s face […]
Thought Leadership
February 27, 2019
Why is this an exciting time for Rubicon Project
In part 1 of this series, our Head of EMEA, James Brown, shares why Rubicon Project is well-positioned for the shift in programmatic between publishers and buyers.
Thought Leadership
January 14, 2019
The future of prebid
CEO Michael Barrett wraps up his video series with his take on the future of Prebid
Thought Leadership
January 8, 2019
Rubicon Project’s 2018 Performance
Rubicon Project's 2018 performance is evident in Q3 earnings momentum--the growth we wanted to bring back to the business.
Thought Leadership
January 3, 2019
2019 Will Be the Year of Mobile… Header Bidding
In 2019, mobile header bidding will evolve from experimentation to best practice for mobile publishers.
Case Study
September 10, 2018
EMR: Real Savings and Exceptional Outcomes for DSPs
Rubicon Project’s EMR algorithm yields millions in savings for buying platforms including Adform, dataxu, and MediaMath.
Thought Leadership
August 27, 2018
Getting Programmatic Audio on the Mainstream Media Plan
Here’s a glimpse into some of the projects currently underway toward streamlining and standardizing programmatic audio.
Case Study
August 22, 2018
Mobile Apps as a Proxy for Audience in the Age of GDPR: A Case Study
With more scrutiny on data, tracking and targeting, mobile apps come to the forefront as a new, brand-safe way for buyers to reach the specific audiences they seek
Thought Leadership
July 19, 2018
Three Things to Consider Before Bringing Programmatic In House
The decision to bring programmatic media buying in house is a big one. Use these considerations will help you determine the best strategy for your brand.
Thought Leadership
June 14, 2018
You Can’t Afford to Ignore the Rise of Programmatic Audio
The rise of digital audio—both as a medium, and as an ad opportunity - is a trend that is impossible to ignore.
Thought Leadership
May 23, 2018
Six Months of Lower Costs and High Efficiency: Where Are We Now?
It’s been six months since Rubicon Project’s move to a cost-effective, high-efficiency business model. While recent numbers prove promising, Adam Soroca, Head of our Global Buyer Team, gives insight into what this move means to buyers and how the industry has responded.
Thought Leadership
April 19, 2018
The year of critical (transparency) thinking
We’ve identified 5 important areas of focus to get on the path to real transparency in 2018.
Thought Leadership
March 14, 2018
12 Months of Transformation and Results at Rubicon Project
We’ve refocused our efforts on delivering greater transparency, increased brand protection, choice in pricing and auction dynamics.
Technology
February 27, 2018
Introducing Vertical OutStream
Today, we’re pleased to introduce a new member of the OutStream family: vertical video on mobile-web
Thought Leadership
January 31, 2018
Video Here, There, and Everywhere
Which screens are next? We’ve identified six important trends that every digital advertiser should pay attention to in 2018.
Technology
October 31, 2017
For whom the Q4 traffic surge tolls
As we head into Q4, traffic filtering becomes more important than ever to help DSPs deliver campaigns and keep their tech ops teams sane!
Press Releases
July 17, 2017
Rubicon Project Acquires nToggle
Rubicon Project announced that it has acquired nToggle, a technology company that makes it easier and more cost effective for programmatic buyers to find the inventory they’re looking for among the billions of bid requests they receive each day.
Press Releases
June 15, 2017
Rubicon Project Announces Production Availability of Header Bidding Integration with Amazon Publisher Services
Rubicon Project announced the successful integration of its header bidding solution with Amazon Publisher Services’ Transparent Ad Marketplace (TAM), clearing publishers to fully deploy the solution in production.
Press Releases
May 9, 2017
Rubicon Project Selected by BT to Expand Digital Presence
Rubicon Project has been selected by the digital advertising team at BT (British Telecommunications), to extend its digital advertising proposition to thousands of potential advertisers via Rubicon Project’s exchange.
Thought Leadership
March 17, 2017
Load balancers? We don’t need no load balancers! (Part 2)
How we got our network to leverage anycast and BGP to load balance traffic to multiple clusters of servers
Press Releases
January 30, 2017
Tapad and Rubicon Project Launch Automated Global Cross-Device Campaign Solution
Tapad and Rubicon Project (NYSE: RUBI) announced today a new global partnership offering a unified, cross-device campaign delivery solution within an automated advertising marketplace.
Technology
November 17, 2016
Load balancers? We don’t need no load balancers! (Part 1)
Let's find a better way to balance the traffic across our entire advertising ecosystem
Thought Leadership
October 19, 2016
Confessions of an adtech product manager
nToggle CEO shares the story of how his traffic shaping company got its start
Cookie Jar
September 26, 2016
Product management best practices
Product manager, Young Blom, reflects on the successful launch of AutoToggle to help buyers achieve maximum impact from their traffic shaping needs
Research
September 19, 2016
2016 National Likely Voter Survey
Rubicon Project has released the findings from a new national survey of likely voters that provides insights into how voters are shaping their decisions and where they go to consume news and campaign information.
Research
September 9, 2016
The truth about mobile video advertising
This report uncovers how media buyers and media sellers are embracing the mobile and video opportunity
Press Releases
May 19, 2016
Rubicon Project Unveils Success of Mobile Video Platform “MVP” – The Most Comprehensive Mobile Video Solution for Publishers, App Developers and Advertisers Globally
Built with a Focus on Quality Inventory, MVP Reaches More Than One Billion Connected Devices Around the World
Thought Leadership
May 13, 2016
Television advertising gets automated
How will the video display in our taxi cabs, bars, elevators, and homes to take advantage of automated advertising methods?
Thought Leadership
May 13, 2016
What devices can tell us about consumer intent
As mobile now accounts for more than half of all digital ad spending, here are the growing opportunities you should jump on!
Thought Leadership
April 25, 2016
Brands must automate mobile native advertising
Everything you need to know about automating mobile native advertising before you get up and running with this promising format
Cookie Jar
April 11, 2016
The six buckets of growth for startups
nToggle’s 2016 Lunch and Learn speaker series was kicked off by Boston-based entrepreneur, Jennifer Lum, co-founder and Chief Strategy Officer of Adelphic, a mobile DSP. She shared her experience with the six buckets of growth for startups with us.
Press Releases
March 9, 2016
Cadreon and Rubicon Project Partner to Power the Programmatic Upfront
LOS ANGELES & NEW YORK–(March 9, 2016)–Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, and Cadreon, IPG Mediabrands’ ad tech unit, today announced […]
Press Releases
January 7, 2016
Zynga & Rubicon Project Announce New SponsoredPLAY Custom Mobile Advertising Product for Political Campaign Advertisers
Bring Immersive SponsoredPLAY Ad Units to Political Advertising Market for 2016 Elections SAN FRANCISCO and LOS ANGELES, Jan. 07, 2016 – Zynga (Nasdaq:ZNGA), a leading social game developer, and Rubicon […]
Technology
December 21, 2015
The best option for documenting APIs
The good, the bad and the ugly about our API documentation provider, Swagger
Thought Leadership
November 12, 2015
Simplifying the war room for the holiday season
The adtech war room gets a makeover to ensure a flawless delivery of revenue during the busy holiday season
Thought Leadership
October 7, 2015
Seven tips to succeeding with mobile video
Everything you need to know before you get started on mobile video
Press Releases
September 14, 2015
Holiday Shopping Season Already in Full Swing
Rubicon Project “Consumer Pulse” Survey Finds One-Third of Consumers Have Already Started Their Holiday Shopping
Thought Leadership
July 31, 2015
Advertising automation: Your media buying compass
Part of the 74 percentile who lag behind in automation? Join the 26 percentile with these tips from those who succeeded
Press Releases
June 23, 2015
Rubicon Project Taps Moat As Preferred Buyer Video Viewability Partner
Partnership deepens analytics, viewability and performance insights to help advertisers better optimize their campaigns
Technology
June 22, 2015
Solving the open source problem for nToggle
Former nToggler, Ashley Penney, explains how she solved a sophistocated SaaS problem
Thought Leadership
June 17, 2015
Brands: do you know where your media dollars are going?
Here's how you can take full advantage of what digital has to offer
Thought Leadership
May 1, 2015
The rise of adtech 3.0
Former nToggle CEO, Adam Soroca, explains where things are heading next for our industry
Thought Leadership
April 29, 2015
How brands can get started using private exchanges
Tips on how to get the most out of your customer data
Press Releases
April 16, 2015
xAd Integrates with Rubicon Project to Power Location-Based Mobile Private Marketplaces
Empowers Advertisers to Reach and Acquire High-Intent Consumers Based on Real-Time Location and Offline Behavioral Data
Thought Leadership
March 11, 2015
Three brand marketers open up about automated advertising
We sit down with three experienced buyers to discuss both the promise and the implications of direct order automation
Press Releases
March 5, 2015
Rubicon Project Releases Third Annual Mobile Buyer Survey At Mobile World Congress
Native Advertising, Automated Guarantee Emerge As Top Priorities for Leading Agency Trading Desks
Press Releases
February 26, 2015
Advertising Industry’s Premium Players Gather For Rubicon Project’s 2015 Automation Summit
Summit Brings Together Industry Luminaries Including DigitasLBI, InMobi, Forrester, News Corp
Research
February 1, 2015
2015 Valentine’s Day
Rubicon Project Consumer Pulse – a nationwide survey of 1,000 parents – offers a detailed look at the consumer habits driving Valentine’s Day spending in 2015.
Press Releases
December 10, 2014
Rubicon Project Named A Top Global Platform For Inventory Quality
Global Seller Trust Index Recognizes Leaders in Advertising Automation With Strengths in Domain Quality, Viewability, Audience Engagement and Inventory Quality
Technology
November 17, 2014
Assembling the Full-Stack
Everything you need to know about Direct Order Automation for guaranteed buys
Press Releases
November 17, 2014
Rubicon Project Acquires iSocket and Shiny Ads
Dual Acquisitions Consolidate Automated Guaranteed Market and Accelerate Direct. Order Automation with First and Only “Full-Stack” Direct Orders Solution for Display, Mobile and Video Advertising LOS ANGELES – November 17, […]
Press Releases
October 2, 2014
Rubicon Project Debuts Ad Engine
Empowers Publishers to Create Trading Operations and Optimize Revenue Holistically Across all Advertising Inventory and All Sales Channels
Cookie Jar
September 22, 2014
Q&A: VivaKi ANZ
ANZ Director Lynn Chealander discussed automated full page takeovers
Press Releases
August 20, 2014
Rubicon Project Selected By Business Insider To Power Global Private Exchange
Advertisers Given Access To Business Insider’s Premium Global Inventory on Rubicon Project’s Advertising Automation Platform
Thought Leadership
June 10, 2014
Mobile native inventory now available on Rubicon
Together with InMobi we hope to reignite mobile advertising with native ad units
Research
February 24, 2014
The Buyer’s view on mobile advertising automation
New infographic and research report on the state of mobile advertising and mobile ad automation in 2014
Thought Leadership
February 26, 2013
An agency view: Mobile RTB (infographic)
Where is mobile spend going for agencies and what does it take for us to get there?
Thought Leadership
February 19, 2013
Nordic RTB market growth, visualised
The region saw 559% year-on-year growth in the region as a whole
Research
January 10, 2013
2012 RTB year in review, Europe (infographic)
Infectious Media finds RTB is growing in UK, France and Germany as premium inventory evolves towards automated trading
Thought Leadership
January 8, 2013
Rubicon Projects ranks #1
For the sixth consecutive month, Rubicon Project passed Google in U.S. Audience reach, ranking #1 on comScore
Thought Leadership
December 3, 2012
La Place Media now powered by Rubicon Project
The new French publisher collective attracts more than 12000 advertisers since launch