August 4, 2020
At Magnite, we are focused on how we can better serve both buyers and sellers and a key part of that is figuring out how we can bring buyers and sellers closer together. To better support this goal, we’ve recently formed the Marketplace Activation team which spearheads premium marketplace initiatives across our buyer and seller teams.
June 10, 2020
How Asia is Leaning into Programmatic
To uncover the barriers to adoption and assess opportunities for growth, Rubicon Project and Campaign Asia paired up to survey media buyers across nine markets in Asia. We asked 185 programmatic leaders to share their expectations, challenges, and active plans regarding adopting programmatic.
June 9, 2020
Programmatic Ad Buying in Asia
Our new research report looks at programmatic ad buying trends and challenges across the diverse and important Asia region.
May 26, 2020
How Programmatic Powers Interstitial and Rewarded Video Ads
The power of programmatic improves the scale and precision of video formats such as interstitial and rewarded video.
May 20, 2020
What are the perks of utilizing PMPs?
Paul Bannister, EVP, CafeMedia, discusses the perks of utilizing PMPs, and why it's important for today's publishers to offer unique value to buyers.
May 6, 2020
Auction Packages Offer a Win-Win for Buyers and Sellers
Auction packages are a new deal class that makes programmatic media buying more curated and efficient.
May 4, 2020
How Do Sellers.Json and Schain Improve Transparency for Buyers?
How sellers.json and schain improve transparency for buyers.
April 28, 2020
VAST 4.2 Makes Programmatic Video and Audio Delivery More Efficient
Recent updates in the IAB’s VAST standards make programmatic video and audio more transparent, scalable, and efficient.
April 22, 2020
What are your thoughts on SPO?
Wil Schobeiri, Chief Product Officer and Chief Technology Officer at MediaMath, and Marco Bianchi-Tiraboschi, Senior Director, Business Development at Verizon Media, discuss Supply Path Optimization (SPO) and how buyers can work with their partners to discover which supply paths make sense for them.
April 6, 2020
Value of Demand Manager
Ashlee Roenigk, VP, Revenue Solutions at Rubicon Project, explains the value of Demand Manager for publishers.
March 30, 2020
Will the industry come to a consensus on identity in 2020?
Rubicon Partners share their views on one of the industry's greatest challenges, and when they believe we'll come together on a collaborative identity solution.
March 26, 2020
Rubicon Project Joins Initiative to Fill Ad Space with COVID-19 PSAs
Rubicon Project joins Amobee in supporting a COVID-19 PSA to fight misinformation.
March 25, 2020
How Publishers Can Contribute to Prebid.org
Ashlee Roenigk, VP Revenue Solutions at Rubicon Project, fills us in on the future of Prebid, and how industry leaders are collaborating to drive publisher monetization.
March 23, 2020
What will be the biggest adtech trends in 2020?
Will Schobeiri, Chief Product Officer and Chief Technology Officer at MediaMath, and Marco Bianchi-Tiraboschi, Senior Director Business Development at Verizon Media, discuss current tech trends including consolidation, SPO and Demand Manager.
March 17, 2020
Keeping People Safe and Our Business Running
At Rubicon Project, we’re doing all we can to protect the health of our partners, clients, and employees while supporting programmatic publishers and buyers. Learn about our company’s response to Coronavirus/Covid-19.
March 16, 2020
How is LiveRamp preparing for the elimination of third-party cookies?
Travis Clinger, VP Global Strategy and Partnerships at Live Ramp, discusses how his company is preparing for the future with a focus on first party identity, and why publishers can benefit from building relationships with consumers.
March 11, 2020
How important is it for adtech to solve identity in 2020?
How important do you believe it is for ad tech to determine a solution for identity in 2020? We asked Rubicon Project partners Amanda Martin, VP Enterprise Partnerships, Goodway Group, and Marco Bianchi-Tiraboschi, Senior Director, Business Development, Verizon Media, who share their concerns about our flawed identity infrastructure, privacy, and the pace of change.
March 10, 2020
All Ears for Creativity – 4 of the Best Audio Campaigns We Heard in 2019
These innovative campaigns push the creative boundaries of the programmatic audio platform.
March 9, 2020
Partner Perspectives: SPO Criteria
What are the most important criteria for SPO? Rubicon Project partners Marc Grabowski, EVP Global Supply at Criteo, Jason Randall, CIO at Amnet, and Tim Sims, SVP of Inventory Partnerships at The Trade Desk, detail the criteria they use for SPO, highlighting the importance of innovative buyer tools and global scale, data, flexibility and partnership.
March 3, 2020
Partner Perspectives: Estimated Market Rate
Rubicon partners Tim Sims, SVP of Inventory Partnerships at The Trade Desk, Oliver Whitten, Chief Operating Officer at Ad Form, Adam Schenkel, SVP of Commercial Development at GumGum, and Peter Turner, Senior Manager of Partnership at LinkedIn, offer their thoughts on the value of Estimated Market Rate (EMR), and what it has meant for their business.
March 2, 2020
5 Programmatic Sessions to Attend at AdWeek LatAm
Advertising Week Latin America offers attendees a glimpse at what’s next for programmatic advertising. Here are 5 sessions you should catch.
February 25, 2020
2020 Programmatic Trends for Agency Buyers
Agency Buyers are looking ahead to growth in 2020, with more SPO, rising demand for PG and CTV, and collaboration around identity.
February 24, 2020
Ads.txt and Sellers.json 101
Initiatives like Ads.txt and Sellers.json support greater transparency in programmatic advertising.
February 20, 2020
Partner Perspectives: How Do You Think About SPO?
Rubicon partners from The Trade Desk, Havas, LinkedIn, IBM Watson and GumGum discuss how they view Supply Path Optimization (SPO).
February 18, 2020
How Buyers Can Curb Invalid Traffic in Programmatic
Invalid traffic wastes ad budgets. Here’s how buyers can better protect their ad dollars from being siphoned off by fraudsters.
February 12, 2020
2020 Programmatic Trends for Europe
Adtech has a lot to look forward to in 2020, including broader focus on privacy and data, a greater spirit of collaboration, audio, identity, and well-being.
February 5, 2020
What does the future of PMPs look like?
Some of our publisher and buyer partners talk about the future of private marketplaces, and what PMPs mean to their business.
January 29, 2020
2020 Programmatic Trends in LATAM
Programmatic continues to grow in the LATAM region, where Rubicon Project is a key partner to premium publishers and buyers.
January 27, 2020
Inventory Quality at Rubicon Project
In this new video, John Clyman, VP Engineering, Marketplace Quality and Security, talks about how Rubicon Project safeguards buyers by proactively vetting publishers, and screening inventory both manually and automatically.
January 16, 2020
Programmatic Resolutions for 2020
With the start of a New Year, these resolutions put full focus on collaboration, transparency, and ad quality.
January 13, 2020
The Future of Brand Safety
In this new video, VP Engineering, Marketplace Quality & Security John Clyman offers his take on the future of brand safety, and how emerging formats lead to new brand safety concerns for programmatic buyers.
January 6, 2020
The Importance of Privacy
In this new video, CRO Joe Prusz explains why Privacy is a core value at Rubicon Project, and why it's so important to appreciate the consumer as the industry moves forward.
January 2, 2020
Identity Takes Center Focus at CES 2020
Identity will be front and center at this year’s CES trade show.
January 1, 2020
Happy New Year from Rubicon Project
We look forward to an exciting and fruitful 2020.
December 20, 2019
Happy Holidays from Rubicon Project
As we round out 2019, we'd like to thank you for your continued partnership. We wish you all the best and look forward to a wonderful new year.
December 18, 2019
Programmatic buyers look ahead to 2020
Rubicon partners Martin Van Der Meij of Wavemaker, David Newman of Dentsu Aegis Network, Miguel Nieto Amesti of Havas, Alice Ansidei of Mindshare, Jon Levinson of Adobe Advertising Cloud, Ari Paparo of Beeswax, Christian Waurich of Publicis Media, and Dan Larden of Infectious Media discuss their company's focus for 2020.
December 16, 2019
The Benefits of Estimated Market Rate
Adam Henry, VP Business Analysis at Rubicon Project, explains why Rubicon Project continues to develop EMR, and how EMR can benefit both buyers and publishers.
December 10, 2019
What does the future of SPO look like?
Rubicon partners Ollie Steele from Ebay, Martin Van Der Meij from Wavemaker, and David Newman from Dentsu Aegis Network discuss how SPO has influenced transparency, why marketplace fees may disappear, and forming deeper programmatic partnerships.
December 9, 2019
Why PG works for Adform
Oliver Whitten, Chief Operating Officer at Adform, explains how his company is evolving into an integrated advertising platform, and explains why programmatic guaranteed (PG) is a natural fit.
December 5, 2019
Supply Path Optimization (SPO) at Havas
Andrew Goode, EVP Head of Programmatic at Havas, explains what he's learned by going through the process of Supply Path Optimization over the past year.
November 25, 2019
How to Implement App-Ads.txt
Andrey Tserkus, Principal Software Development Engineer at Rubicon Project, explains how to avoid common pitfalls when implementing app-ads.txt.
November 21, 2019
How are you evaluating your SPO options?
Ari Paparo, CEO Beeswax, explains how his incentives are aligned with his customers, and how he's working with partners to eliminate waste. Dan Larden, Global Strategic Partner, Infectious Media, talks about synthesizing data from buying platforms and suppliers to automate SPO decisions.
November 20, 2019
SPO Playbook: Why Supply Path Optimization Matters
This is the second in a series of articles on Supply Path Optimization (SPO). Part one: How to Achieve Better Buyer Outcomes with Supply Path Optimization. Don’t Wait Fortune favors […]
November 13, 2019
Twelve Years of Innovation
Over the past 12 years, Rubicon Project has paved a unique path throughout the ad tech landscape. Discover how we've transformed programmatic advertising and are continuously innovating to enhance user experiences, help buyers achieve better outcomes, and ensure publishers monetize to the best of their abilities.
November 4, 2019
How do you think about SPO for your business?
Rubicon Project partners discuss their approach to supply path optimization, and the best way to create value in the programmatic supply path.
October 31, 2019
SPO Playbook: How to Achieve Better Buyer Outcomes with Supply Path Optimization
Supply Path Optimization is a critical step for buyers to achieve better outcomes in the new programmatic landscape. Here’s how to begin consolidation.
October 29, 2019
New Programmatic Inventory for a Mobile World
As mobile advertising grows, new programmatic inventory emerges to help brands share their stories in fresh ways.
October 28, 2019
VIDEO: The Evolution of Demand Manager
CRO Joe Prusz explains how Rubicon Project's Demand Manger can help programmatic publishers increase their yield, and what exciting developments they have to look forward to.
October 22, 2019
Partner Perspectives: Havas
Andrew Goode, EVP Head of Programmatic at Havas Media, talks about the industry's trend towards transparency, and how programmatic guaranteed has impacted his business.
October 17, 2019
VIDEO: Marketplace Shifts in Brazil
Salomao Junior, VP of Seller LATAM at Rubicon Project, discusses the changes he's seen in the Brazilian programmatic market since Rubicon launched its Sao Paulo office in 2014.
October 14, 2019
VIDEO: Programmatic Video with Beeswax’s Cadi Jones
Cadi Jones, Commercial Director EMEA at Beexwax, talks about the challenges and opportunities she sees in programmatic video, including the rapid growth of OTT, CTV and in-app video.
October 10, 2019
VIDEO: 2020 Vision with MediaMath’s Shaun Lin
Shaun Lin, Director of Global Supply Partnerships at MediaMath, explains how MediaMath is working to create an accountable and addressable supply chain.
October 7, 2019
Video: Programmatic Trends in Brazil
Salomao Junior talks about current trends in Brazilian adtech, and why more buyers and sellers are taking advantage of programmatic guaranteed.
October 2, 2019
New Community Standards to Foster Greater Collaboration & Trust
Rubicon Project is now IAB UK Gold Standard 1.1 certified, keeping with its commitment to collaboration and transparency in a well-lit marketplace.
September 24, 2019
VIDEO: The Mobile Market
Matt Cunha explains why more and more mobile publishers are turning to Rubicon Project for help with their programmatic strategies.
September 17, 2019
Why Independent Ad Tech is Collaborating for the Greater Good
At this year’s DMEXCO, Rubicon Project’s Joe Prusz sat on a panel with other C-suite leaders to discuss collaboration in ad tech.
September 11, 2019
VIDEO: Programmatic Perception
In this new video, Ryan Mulcahy, Head of Revenue, North America, talks about how the market perception of programmatic has shifted over the past five years.
September 10, 2019
5 DMEXCO Sessions You Shouldn’t Miss
At DMEXCO, leaders will unpack how open source can bring greater trust and transparency to the digital economy.
September 5, 2019
Evolution to First Price Auctions
It’s no secret the adtech industry has evolved from second price auctions to first price auctions. But why did that standard develop? Rubicon Project’s Martin Hill explains how this new […]
September 3, 2019
Lessons Learned from the Sydney Automation Summit
Rubicon Project’s annual Automation Summit in Sydney highlighted four key trends in programmatic: Prebid, Monetisation, SPO, and emerging platforms
August 29, 2019
VIDEO: Partner Perspectives with Unruly
Kenneth Suh, Chief Operating Officer at Unruly, offers his perspective on how Programmatic Guaranteed has helped to level the playing field for publishers.
August 28, 2019
Ryan Mulcahy, Head of Revenue, North America, explains Rubicon Project's commitment to transparency and why it has created stronger partnerships with buyers and sellers.
August 19, 2019
Bringing Clarity to a Murky Programmatic Supply Chain
Rooted in the rise of header bidding, SPO aims to simplify the murky programmatic supply chain by eliminating waste, hidden fees, and brand safety risks that come with buying through non-vetted supply sources.
August 14, 2019
Programmatic in LATAM
Patrizio Zanatta, SVP LATAM, talks about how Rubicon Project has shaped the programmatic market in the Latin America region.
August 13, 2019
Mobile Market Perception
Matt Cunha, Senior Sales Director, Mobile, talks about new opportunities for programmatic in the mobile space.
August 8, 2019
Impact of SPO in ANZ
Rohan Creasey talks about the impact of SPO in ANZ, and why so many buyers in Australia and New Zealand have chosen to partner with The Rubicon Project.
August 7, 2019
Rohan Creasey, Country Manager ANZ, explains the history of adtech in his region, and how The Rubicon Project has thrived in an evolving marketplace.
July 30, 2019
New Publisher Tools
Steve Hulkower, Senior Director of Product Management talks about the new publisher tools Rubicon Project is creating to improve deal outcomes for both buyers and sellers.
July 29, 2019
The Case for First-Party, Community-Driven Identity
The rise of open source and standardization in publisher-facing ad tech provides a unique opportunity to move towards a first-party, community-driven Identity model where first-party cookies work for everyone.
July 24, 2019
What to Look For in a Partner You Can Trust for SPO
Trust, transparency, and consultative white-glove service are table stakes for a healthy programmatic business relationship.
July 18, 2019
Rubicon Project Helps Raise the Curtain on Audio Programmatic
As digital audio audiences grow, publishers and buyers are turning to audio programmatic ad buying using real-time marketplaces and online platforms to transact inventory.
July 16, 2019
More Valuable Deals
Steve Hulkower, Senior Director of Product Management, explains how Rubicon Project is innovating to create more valuable deals.
July 9, 2019
Deals for Emerging Formats
Senior Director of Product Management Steve Hulkower explains why programmatic deals for emerging formats have different use cases, and need to be tailored to match the opportunity.
June 26, 2019
Michael Barrett on Emerging Markets
Michael Barrett offers some thoughts on Emerging Markets in Programmatic, how the ad tech industry is growing, and the latest formats supported by Rubicon Project.
June 25, 2019
Steve Hulkower, Senior Director of Product Management, provides an overview of Programmatic Guaranteed, and the importance of a seamless PG experience.
May 30, 2019
How Rubicon Project is increasing PMP revenue for publishers in Japan
Toru Hirose, Account Director, Rubicon Project Japan, offers his take on the Japanese programmatic market, and how Rubicon is driving better outcomes for buyers and sellers of digital advertising. VIDEO […]
May 6, 2019
6 of our Favorite 6-Second Video Ads
In a programmatic world where 6-second videos challenge marketers to embrace “creativity within borders,” here’s a taste of our favorite snackable video content.
April 30, 2019
How Does Rubicon Project Educate Buyers and Sellers?
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks with Jack Hershman at AdWeek Europe about educating partners.
April 1, 2019
Less is Finally Becoming More in the Programmatic World
This article was originally published by MediaVillage.com on March 28, 2019. Transacting on digital advertising through programmatic channels continues to grow more complex. Many companies are exploring machine learning and more sophisticated […]
March 21, 2019
Automation with a Personal Touch
Rubicon Project’s Ashley Wheeler dishes on how human insights and “white glove” service can differentiate programmatic partnerships. This article was originally published by MediaVillage.com on March 20, 2019. Let’s face […]
March 8, 2019
Top 6 SXSW Picks for Ad Tech
From blockchain solutions to an exploration of “spatial sound” inventory, Rubicon Project has selected 6 of the big ideas on display at SXSW Interactive that are shaping the ad tech industry.
January 21, 2019
Rubicon Project’s Top Product Enhancements in 2019
CTO Tom Kershaw fills us in on the key projects he's most excited about taking on when he reviews Rubicon Project’s 2019 roadmap.
January 11, 2019
Evolution of mobile in 2019
The move to server side header bidding as the predominate way that publishers monetize their inventory will welcome another evolution of mobile inventory.
January 10, 2019
Key factors behind our growth in video and audio
Watch Michael Barrett explain why video and audio shone bright for us in 2018 and what we can expect for 2019.
December 12, 2018
Is 2019 the Tipping Point for Supply Path Optimization?
As the push for transparent programmatic partnerships continues, a clear understanding of how various buyers might define “transparency” is now more important than ever.
November 13, 2018
SPO: How do buyers get started?
Here is how buyers can get started with SPO and how Rubicon Project can help.
November 7, 2018
Why You Should Meet with your SSP
Sitting down with your SSP can bring clarity, transparency and offer valuable insight into how your marketing dollars are being spent.
November 6, 2018
What is SPO?
Rubicon Project's VP of Global Agency Sales, Jon Cooke, explains what is Supply Path Optimization and why it is important to buyers.
October 31, 2018
The Future of Programmatic Audio?
Nina Harvey, Head of Audio at Rubicon Project talks about the future of audio.
October 30, 2018
Today’s Consumers are Mobile
Your audience is using mobile devices to consume more content than ever, so the time to invest in mobile is now. The below infographic gives you insights into how to best engage audiences through this environment.
October 25, 2018
Open Source Integration
Open source allows us to be transparent, gives publishers the trust they need so that we can monetize their inventory in an open forum.
October 22, 2018
Using Dynamic Creative for Programmatic Audio
Rubicon Project explains how dynamic creative can be used for advertising via audio channels.
October 15, 2018
Why Programmatic Audio?
Our Head of Audio, Nina Harvey, discusses the benefits of programmatic audio
October 9, 2018
Dmexco or Cannes?
Cannes Lions and Dmexco are important advertising industry events. We asked our partners which one they preferred.
September 6, 2018
Rubicon Project’s Estimated Market Rate (EMR) Yields 20% Savings for DSPs vs. Pure First-Price
Delivering Better Outcomes for Buyers Helps Drive Record Payments to Sellers Rubicon Project (NYSE: RUBI), the Global Exchange for Advertising, today announced that in the first half of 2018, its […]
July 30, 2018
Focus on Consumer Experiences Using Unique Creative to Drive Results
Great ad experiences come from marrying high-quality creative with innovative formats that delight consumers. Exclusively available via Rubicon's supply marketplace, creative technology from PadSquad enables marketers to activate amazing ad experiences quickly. The results make for memorable experiences that drive positive engagement and derived brand value.
July 27, 2018
Buyers must stand up for ads.txt
Today is the day to join the fight against ad fraud, and stand up for ads.txt compliance
June 12, 2018
Why Placement-Level Viewability Metrics are Better for Sellers and Buyers
Our new partnership with Moat delivers advanced, placement-level viewability metrics on all display and VPAID video (desktop and mobile web) inventory
June 4, 2018
Why Rewarded Video Beats the Ad Blockers
An intro to the brand-safe and highly-engaging world of rewarded video advertising
May 21, 2018
EMR Bidding Algorithm Saves Participating Buyers More than $1M in Trial
Buyers are opting in to our EMR bidding algorithm because it works. Learn how much they saved vs. pure first-price in this case study.
April 18, 2018
Can Ad Tech Capture the Next $20 Billion in Video Spend?
Programmatic video represents an almost $20 billion opportunity, but buyers and sellers face challenges in reaching that high mark.
March 19, 2018
Meet your KPIs in a header bidding world
Header bidding has completely changed the auction landscape and now buyers need new strategies to continue winning.
December 18, 2017
2018 Buyer’s Guide to Winter Sports
Buyers can take advantage of high-profile events like the Super Bowl and Winter Olympics to reach sports fans at scale
October 20, 2017
5 reasons why brands should spend in mobile games
Thinking about exploring mobile gaming inventory? Consider these tips before you buy
February 6, 2017
Rubicon Project and Integral Ad Science Partner to Deliver Placement-Level Viewability Scores for Video and Display Advertising
Scores Are Provided for Individual Ad Placements and Delivered Within the Bidstream, Helping Buyers in the Rubicon Project Marketplace Make More Informed Decisions
December 16, 2016
Clear Channel Outdoor Americas Launches First Nationwide Programmatic Solution in U.S. for Out Of Home Ad Buying Powered by Rubicon Project’s Private Marketplace
Automated Digital Billboard Purchasing Meets Marketers’ Demands by Tapping into Audience-Driven Data that Integrates OOH into the Broader Programmatic Media Ecosystem, Enabling Smarter and Easier Buys
November 10, 2016
Rubicon Project Reports Record Breaking Days for Video Advertising Following U.S. Presidential Election
Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, today announced record breaking video advertising spend in the days surrounding the 2016 U.S. Presidential election.
September 14, 2016
Millions of Consumers Have Already Begun Holiday Shopping; Millennials and Parents Drive Increase in Holiday Spending This Year
New Consumer Survey From Rubicon Project Indicates Continued Shift Towards Online and Mobile Shopping with 22% of Consumers Not Planning to Do Any Shopping In- Store
September 12, 2016
Essential steps to maximise mobile web revenues
Take full advantage of one of the fastest growing sectors in advertising right now
August 30, 2016
Flipboard Launches Premium Private Marketplace; Selects Rubicon Project to Automate Buying of Mobile Ad Inventory
For the first time, Flipboard makes its ad inventory available for real-time buying through an invite-only Private Marketplace (PMP) enabled by a new strategic alliance with Rubicon Project (NYSE: RUBI), operator of one of the largest advertising marketplaces in the world.
July 20, 2016
Spotify Taps Rubicon Project to Automate Audio Inventory
Partnership marks the first time Spotify’s digital audio inventory has been made available in an automated fashion via Deal ID and private marketplaces
July 7, 2016
Rubicon Project and Screenvision Media Form Strategic Alliance to Enable Automated Buying for Cinema Advertising
Advertisers can now access moviegoers through Rubicon Project’s leading Orders platform
July 5, 2016
Millions of Parents Have Already Begun Back-to-School Shopping, Projected to Spend More Than $40 Billion This Year
Rubicon Project’s Second Annual Back-to-School Survey Finds Parents Starting Earlier, Spending More Than Ever with Record Online and Mobile Shopping Expected
June 28, 2016
2016 Back-to-School Consumer Pulse
Rubicon Project’s Second Annual Back-to-School Survey finds parents are starting earlier and spending more than ever with record online and mobile shopping expected.
June 8, 2016
Rubicon Project Teams with Leading Global Publishers to Provide Advertisers Greater Access to Summer Olympics Fans
Results of new survey show for the first time Summer Olympics fans are taking charge of how and where they consume content
June 1, 2016
2016 Olympics Report
Rubicon Project’s 2016 Olympics Report – a nationwide survey of more than 1,000 sports fans – offers a detailed look at the changing ways consumers are engaging with Olympics content.
May 31, 2016
DELTA Publisher Alliance, Japan’s First Publisher Co-operative, Launches Partnership With Rubicon Project
Partnership marks the 12th co-operative worldwide powered by the global technology company
May 2, 2016
Virool Launches Innovative Programmatic Mobile Video Vertical Ad Unit Through Rubicon Project’s Marketplace
Latest Innovation in Video Offers Advertisers and Publishers High Demand Ad Units in Rapidly Growing Mobile Video Marketplace
April 27, 2016
Taking advantage of a vast new digital canvas
Mobile video is coming of age and its time we take full advantage of a $6 billion industry
March 10, 2016
Mediaocean Partners with Rubicon Project to Offer Global Automated Guaranteed Solution for Industry’s $60 Billion Direct Buying Market
Agreement Brings Efficiencies and Scale of Programmatic Advertising to Direct Buyers Globally NEW YORK & LOS ANGELES — Mediaocean, the leading software provider for the advertising world, with 80,000 users […]
March 4, 2016
Rubicon Project Announces Global Launch of Exchange API Technology Following Strong Initial Customer Results
Initial Adopters Experience 200% Increase in CPMs as Technology Delivers Unified Auctions for All Demand Sources LOS ANGELES–March 4, 2016–Rubicon Project (NYSE: RUBI), which operates one of the world’s largest […]
March 3, 2016
Rubicon Project Recognized as #1 Marketplace Internationally for Inventory Quality
In Independent Rankings of 400 Companies Globally Rubicon Project Maintains Top Tier Rankings Across All Inventory Categories LOS ANGELES, CA (March 3, 2016) — Rubicon Project (NYSE: RUBI), which operates […]
February 25, 2016
Here’s what mobile buyers and sellers really want
New findings show the continued and dramatic growth of automated private marketplaces
February 4, 2016
Gameloft Advertising Solutions Selects Rubicon Project to Automate Mobile Advertising Across its 147 Million Monthly Users Worldwide
LOS ANGELES – February 4, 2016 – Gameloft Advertising Solutions today announced a partnership with Rubicon Project (NYSE: RUBI) which operates one of the largest advertising marketplaces worldwide, to automate […]
January 25, 2016
Rubicon Project Launches Programmatic TV Partnership With AdMore
Rubicon Project’s Orders Platform will enable marketers to reach linear-TV audiences in more than 100 million Nielsen-monitored homes nationwide LOS ANGELES, CA – January 25, 2016 – Rubicon Project (NYSE: […]
November 2, 2015
Rubicon Project Selected As Demand Partner For Two of the Nation’s Largest Out-of-Home Video Networks
Adspace and Captivate to use Rubicon Project’s leading Orders platform, enabling access to nearly 80 million premium, difficult-to-reach consumers LOS ANGELES – November 2, 2015 – Rubicon Project (NYSE: RUBI) […]
September 3, 2015
Rubicon Project’s Automation Technology To Power Out-Of-Home Advertising
Partnership with UK’s BITPOSTER Launches Rubicon Project’s Expansion Into Fast Growing Out-of-Home Market
September 2, 2015
The RFP in a programmatic world: evolve or exterminate?
As advertising automation continues to accelerate, is it finally time to kill a process that is stuck in the past?
September 1, 2015
Rubicon Project’s Direct Order Automation Business Surges More Than 150% YoY
More Than 2,500 Buyers and Sellers Adopt Industry’s First and Only Direct Orders Platform
July 6, 2015
Parents Plan Record Back-to-School Spending This Summer
Rubicon Project “Consumer Pulse” Survey Finds More than Half of Parents Plan to Spend More Than Last Year and Nearly a Quarter of K-12 Parents Have Already Begun Shopping
June 19, 2015
Mobile Advertising Spend Soars To More Than 20 Percent On Rubicon Project’s Platform
Technology Leader Now “One of The World’s Largest Independent Advertising Automation Solutions for Mobile”; Two-Year Focus Grows Mobile Offering by More Than 1,300%
June 17, 2015
Rubicon Project And Virool Extend Exclusive Alliance, Providing Buyers And Sellers With Significant New Premium Mobile Video Inventory
Exclusive Deal Will Fuel Growth of the $8.6 Billion Mobile Video Market, Providing Thousands of Programmatic Buyers Globally With a Better Way to Engage Consumers at Scale
June 2, 2015
InMobi And Rubicon Project Enable Programmatic Buying Of Native And Video Inventory On Mobile
The InMobi Exchange, Powered by Rubicon Project, Supports Today’s Most Innovative and In-Demand Advertising Formats – at Scale
May 20, 2015
Rubicon Project Consistent Top Scorer In Latest Independent Quality Rankings
Independent Data Platform Pixalate Ranks Rubicon Project Among The Best of the Best in Quality – And a Leader in Commitment to Combat Malware
May 12, 2015
Rubicon Project Launches Self-Serve Platform To Automate $50 Billion Local & Small Business Advertising Market
Empowers Publishers and Mobile App Developers To Tap New Revenue Streams
April 30, 2015
Rubicon Project Continues International Expansion; Opens First Office In Italy; Announces Key Hires
Rubicon Project Hosts Third Italian Marketplace Summit Attended By Country’s Biggest Sellers And Buyers; Italian Digital Advertising Spend Forecast To Surpass $1.3 Billion in 2015
April 27, 2015
Rubicon Project Completes Acquisition of Chango
Acquisition Brings Incremental $35 Billion Intent Marketing Spend to Rubicon Project’s Premium Advertising Marketplace
April 15, 2015
Rubicon Project’s Innovation Lab “The Garage” Unveils DSP Builder And High Frequency Cloud (HFC2) In Private Beta
New Products to Accelerate the Automation of Advertising through the Rapid Creation of Bidding Applications and Opening Up Access to Rubicon Project’s Second-Generation Cloud-Computing Infrastructure for the First Time
March 12, 2015
Rubicon Project Selected By DigitasLBi To Power Guaranteed And Non-Guaranteed Orders
Move Signals Industry’s Continued Embrace of Rubicon Project’s “Powerful and Effective Technology” Solutions to Maximize Media Efficacy
February 27, 2015
Rubicon Project Debuts Industry’s First And Only “Full-Stack” Direct Order Automation Solution At Customer Automation Summit
Reveals Open Platform Initiative with Suite of APIs Designed to Empower Buyers and Sellers; Optimize Engagement, Performance and Yield Across All Sales Channels
February 9, 2015
Rubicon Project Releases First “Consumer Pulse” Assessing Multi-Billion Dollar Real-Time Marketing Opportunity For Valentine’s Day
Nationwide Consumer Survey Identifies Significant Opportunities for Advertisers with 89% of Shoppers Waiting Until Final Days to Make Purchases and Nearly Half of High-Spending Millennials Purchasing Online
November 10, 2014
Rubicon Project Selected By Publicitas To Power The Monetization Of Its Digital Advertising Inventory
Buyers on Rubicon Project’s Platform Can Now Access Publicitas’ Global Media Inventory
August 27, 2014
Rubicon Project Selected To Power Global Exchange For International Media Group, Future PLC
"Advertisers to access global inventory from sites including T3, Total Film and PC Gamer Direct orders can be targeted in each geographic location"
August 14, 2014
We’re tackling inventory quality head on
New white paper outlines the steps we’re taking to suppress suspicious activity across the industry
March 7, 2014
Mobile Buyer research report 2014
Jam packed with new research and findings on the state of the mobile industry