Buyers



Thought Leadership
September 11, 2019
Programmatic Perception
In this new video, Ryan Mulcahy, Head of Revenue, North America, talks about how the market perception of programmatic has shifted over the past five years.
Thought Leadership
September 10, 2019
5 DMEXCO Sessions You Shouldn’t Miss
At DMEXCO, leaders will unpack how open source can bring greater trust and transparency to the digital economy.
Thought Leadership
September 5, 2019
Evolution to First Price Auctions
It’s no secret the adtech industry has evolved from second price auctions to first price auctions.  But why did that standard develop?  Rubicon Project’s Martin Hill explains how this new […]
Thought Leadership
September 3, 2019
Lessons Learned from the Sydney Automation Summit
Rubicon Project’s annual Automation Summit in Sydney highlighted four key trends in programmatic: Prebid, Monetisation, SPO, and emerging platforms
Thought Leadership
August 29, 2019
Partner Perspectives with Unruly
Kenneth Suh, Chief Operating Officer at Unruly, offers his perspective on how Programmatic Guaranteed has helped to level the playing field for publishers.
August 28, 2019
Transparency
Ryan Mulcahy, Head of Revenue, North America, explains Rubicon Project's commitment to transparency and why it has created stronger partnerships with buyers and sellers. 
Thought Leadership
August 19, 2019
Bringing Clarity to a Murky Programmatic Supply Chain
Rooted in the rise of header bidding, SPO aims to simplify the murky programmatic supply chain by eliminating waste, hidden fees, and brand safety risks that come with buying through non-vetted supply sources.
Thought Leadership
August 14, 2019
Programmatic in LATAM
Patrizio Zanatta, SVP LATAM, talks about how Rubicon Project has shaped the programmatic market in the Latin America region.
Thought Leadership
August 13, 2019
Mobile Market Perception
Matt Cunha, Senior Sales Director, Mobile, talks about new opportunities for programmatic in the mobile space. 
Thought Leadership
August 8, 2019
Impact of SPO in ANZ
Rohan Creasey talks about the impact of SPO in ANZ, and why so many buyers in Australia and New Zealand have chosen to partner with The Rubicon Project.
Thought Leadership
August 7, 2019
Programmatic Evolution
Rohan Creasey, Country Manager ANZ, explains the history of adtech in his region, and how The Rubicon Project has thrived in an evolving marketplace.
Thought Leadership
July 30, 2019
New Publisher Tools
Steve Hulkower, Senior Director of Product Management talks about the new publisher tools Rubicon Project is creating to improve deal outcomes for both buyers and sellers.
July 29, 2019
The Case for First-Party, Community-Driven Identity
The rise of open source and standardization in publisher-facing ad tech provides a unique opportunity to move towards a first-party, community-driven Identity model where first-party cookies work for everyone.
Thought Leadership
July 24, 2019
What to Look For in a Partner You Can Trust for SPO
Trust, transparency, and consultative white-glove service are table stakes for a healthy programmatic business relationship.
Thought Leadership
July 18, 2019
Rubicon Project Helps Raise the Curtain on Audio Programmatic
As digital audio audiences grow, publishers and buyers are turning to audio programmatic ad buying using real-time marketplaces and online platforms to transact inventory.
Thought Leadership
July 16, 2019
More Valuable Deals
Steve Hulkower, Senior Director of Product Management, explains how Rubicon Project is innovating to create more valuable deals.
July 9, 2019
Deals for Emerging Formats
Senior Director of Product Management Steve Hulkower explains why programmatic deals for emerging formats have different use cases, and need to be tailored to match the opportunity.
Thought Leadership
June 26, 2019
Michael Barrett on Emerging Markets
Michael Barrett offers some thoughts on Emerging Markets in Programmatic, how the ad tech industry is growing, and the latest formats supported by Rubicon Project.
Thought Leadership
June 25, 2019
Programmatic Guaranteed
Steve Hulkower, Senior Director of Product Management, provides an overview of Programmatic Guaranteed, and the importance of a seamless PG experience.
Thought Leadership
May 30, 2019
How Rubicon Project is increasing PMP revenue for publishers in Japan
Toru Hirose, Account Director, Rubicon Project Japan, offers his take on the Japanese programmatic market, and how Rubicon is driving better outcomes for buyers and sellers of digital advertising.  VIDEO […]
Thought Leadership
May 6, 2019
6 of our Favorite 6-Second Video Ads
In a programmatic world where 6-second videos challenge marketers to embrace “creativity within borders,” here’s a taste of our favorite snackable video content.
Thought Leadership
April 30, 2019
How Does Rubicon Project Educate Buyers and Sellers?
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks with Jack Hershman at AdWeek Europe about educating partners.
Thought Leadership
April 1, 2019
Less is Finally Becoming More in the Programmatic World
This article was originally published by MediaVillage.com on March 28, 2019. Transacting on digital advertising through programmatic channels continues to grow more complex. Many companies are exploring machine learning and more sophisticated […]
Thought Leadership
March 21, 2019
Automation with a Personal Touch
Rubicon Project’s Ashley Wheeler dishes on how human insights and “white glove” service can differentiate programmatic partnerships. This article was originally published by MediaVillage.com on March 20, 2019. Let’s face […]
Thought Leadership
March 8, 2019
Top 6 SXSW Picks for Ad Tech
From blockchain solutions to an exploration of “spatial sound” inventory, Rubicon Project has selected 6 of the big ideas on display at SXSW Interactive that are shaping the ad tech industry.
Thought Leadership
January 21, 2019
Rubicon Project’s Top Product Enhancements in 2019
CTO Tom Kershaw fills us in on the key projects he's most excited about taking on when he reviews Rubicon Project’s 2019 roadmap.
Thought Leadership
January 11, 2019
Evolution of mobile in 2019
The move to server side header bidding as the predominate way that publishers monetize their inventory will welcome another evolution of mobile inventory.
Thought Leadership
January 10, 2019
Key factors behind our growth in video and audio
Watch Michael Barrett explain why video and audio shone bright for us in 2018 and what we can expect for 2019.
Thought Leadership
December 12, 2018
Is 2019 the Tipping Point for Supply Path Optimization?
As the push for transparent programmatic partnerships continues, a clear understanding of how various buyers might define “transparency” is now more important than ever.
Thought Leadership
November 13, 2018
SPO: How do buyers get started?
Here is how buyers can get started with SPO and how Rubicon Project can help.
Thought Leadership
November 7, 2018
Why You Should Meet with your SSP
Sitting down with your SSP can bring clarity, transparency and offer valuable insight into how your marketing dollars are being spent.
Thought Leadership
November 6, 2018
What is SPO?
Rubicon Project's VP of Global Agency Sales, Jon Cooke, explains what is Supply Path Optimization and why it is important to buyers.
Thought Leadership
October 31, 2018
The Future of Programmatic Audio?
Nina Harvey, Head of Audio at Rubicon Project talks about the future of audio.
Research
October 30, 2018
Today’s Consumers are Mobile
Your audience is using mobile devices to consume more content than ever, so the time to invest in mobile is now. The below infographic gives you insights into how to best engage audiences through this environment.
Thought Leadership
October 25, 2018
Open Source Integration
Open source allows us to be transparent, gives publishers the trust they need so that we can monetize their inventory in an open forum.
Thought Leadership
October 22, 2018
Using Dynamic Creative for Programmatic Audio
Rubicon Project explains how dynamic creative can be used for advertising via audio channels.
Thought Leadership
October 15, 2018
Why Programmatic Audio?
Our Head of Audio, Nina Harvey, discusses the benefits of programmatic audio
Thought Leadership
October 9, 2018
Dmexco or Cannes?
Cannes Lions and Dmexco are important advertising industry events. We asked our partners which one they preferred.
Press Releases
September 6, 2018
Rubicon Project’s Estimated Market Rate (EMR) Yields 20% Savings for DSPs vs. Pure First-Price
Delivering Better Outcomes for Buyers Helps Drive Record Payments to Sellers Rubicon Project (NYSE: RUBI), the Global Exchange for Advertising, today announced that in the first half of 2018, its […]
Thought Leadership
July 30, 2018
Focus on Consumer Experiences Using Unique Creative to Drive Results
Great ad experiences come from marrying high-quality creative with innovative formats that delight consumers. Exclusively available via Rubicon's supply marketplace, creative technology from PadSquad enables marketers to activate amazing ad experiences quickly. The results make for memorable experiences that drive positive engagement and derived brand value.
Technology
July 27, 2018
Buyers must stand up for ads.txt
Today is the day to join the fight against ad fraud, and stand up for ads.txt compliance
Thought Leadership
June 12, 2018
Why Placement-Level Viewability Metrics are Better for Sellers and Buyers
Our new partnership with Moat delivers advanced, placement-level viewability metrics on all display and VPAID video (desktop and mobile web) inventory
Thought Leadership
June 4, 2018
Why Rewarded Video Beats the Ad Blockers
An intro to the brand-safe and highly-engaging world of rewarded video advertising
Case Study
May 21, 2018
EMR Bidding Algorithm Saves Participating Buyers More than $1M in Trial
Buyers are opting in to our EMR bidding algorithm because it works. Learn how much they saved vs. pure first-price in this case study.
Thought Leadership
April 18, 2018
Can Ad Tech Capture the Next $20 Billion in Video Spend?
Programmatic video represents an almost $20 billion opportunity, but buyers and sellers face challenges in reaching that high mark.
Thought Leadership
March 19, 2018
Meet your KPIs in a header bidding world
Header bidding has completely changed the auction landscape and now buyers need new strategies to continue winning.
Thought Leadership
December 18, 2017
2018 Buyer’s Guide to Winter Sports
Buyers can take advantage of high-profile events like the Super Bowl and Winter Olympics to reach sports fans at scale
Thought Leadership
October 20, 2017
5 reasons why brands should spend in mobile games
Thinking about exploring mobile gaming inventory? Consider these tips before you buy
Press Releases
February 6, 2017
Rubicon Project and Integral Ad Science Partner to Deliver Placement-Level Viewability Scores for Video and Display Advertising
Scores Are Provided for Individual Ad Placements and Delivered Within the Bidstream, Helping Buyers in the Rubicon Project Marketplace Make More Informed Decisions
Press Releases
December 16, 2016
Clear Channel Outdoor Americas Launches First Nationwide Programmatic Solution in U.S. for Out Of Home Ad Buying Powered by Rubicon Project’s Private Marketplace
Automated Digital Billboard Purchasing Meets Marketers’ Demands by Tapping into Audience-Driven Data that Integrates OOH into the Broader Programmatic Media Ecosystem, Enabling Smarter and Easier Buys
Press Releases
November 10, 2016
Rubicon Project Reports Record Breaking Days for Video Advertising Following U.S. Presidential Election
Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, today announced record breaking video advertising spend in the days surrounding the 2016 U.S. Presidential election.
Press Releases
September 14, 2016
Millions of Consumers Have Already Begun Holiday Shopping; Millennials and Parents Drive Increase in Holiday Spending This Year
New Consumer Survey From Rubicon Project Indicates Continued Shift Towards Online and Mobile Shopping with 22% of Consumers Not Planning to Do Any Shopping In- Store
Thought Leadership
September 12, 2016
Essential steps to maximise mobile web revenues
Take full advantage of one of the fastest growing sectors in advertising right now
August 30, 2016
Flipboard Launches Premium Private Marketplace; Selects Rubicon Project to Automate Buying of Mobile Ad Inventory
For the first time, Flipboard makes its ad inventory available for real-time buying through an invite-only Private Marketplace (PMP) enabled by a new strategic alliance with Rubicon Project (NYSE: RUBI), operator of one of the largest advertising marketplaces in the world.
Press Releases
July 20, 2016
Spotify Taps Rubicon Project to Automate Audio Inventory
Partnership marks the first time Spotify’s digital audio inventory has been made available in an automated fashion via Deal ID and private marketplaces
Press Releases
July 7, 2016
Rubicon Project and Screenvision Media Form Strategic Alliance to Enable Automated Buying for Cinema Advertising
Advertisers can now access moviegoers through Rubicon Project’s leading Orders platform
Press Releases
July 5, 2016
Millions of Parents Have Already Begun Back-to-School Shopping, Projected to Spend More Than $40 Billion This Year
Rubicon Project’s Second Annual Back-to-School Survey Finds Parents Starting Earlier, Spending More Than Ever with Record Online and Mobile Shopping Expected
Research
June 28, 2016
2016 Back-to-School Consumer Pulse
Rubicon Project’s Second Annual Back-to-School Survey finds parents are starting earlier and spending more than ever with record online and mobile shopping expected.
Press Releases
June 8, 2016
Rubicon Project Teams with Leading Global Publishers to Provide Advertisers Greater Access to Summer Olympics Fans
Results of new survey show for the first time Summer Olympics fans are taking charge of how and where they consume content
Research
June 1, 2016
2016 Olympics Report
Rubicon Project’s 2016 Olympics Report – a nationwide survey of more than 1,000 sports fans – offers a detailed look at the changing ways consumers are engaging with Olympics content.
Press Releases
May 31, 2016
DELTA Publisher Alliance, Japan’s First Publisher Co-operative, Launches Partnership With Rubicon Project
Partnership marks the 12th co-operative worldwide powered by the global technology company
Press Releases
May 2, 2016
Virool Launches Innovative Programmatic Mobile Video Vertical Ad Unit Through Rubicon Project’s Marketplace
Latest Innovation in Video Offers Advertisers and Publishers High Demand Ad Units in Rapidly Growing Mobile Video Marketplace
Thought Leadership
April 27, 2016
Taking advantage of a vast new digital canvas
Mobile video is coming of age and its time we take full advantage of a $6 billion industry
Press Releases
March 10, 2016
Mediaocean Partners with Rubicon Project to Offer Global Automated Guaranteed Solution for Industry’s $60 Billion Direct Buying Market
Agreement Brings Efficiencies and Scale of Programmatic Advertising to Direct Buyers Globally NEW YORK & LOS ANGELES — Mediaocean, the leading software provider for the advertising world, with 80,000 users […]
Press Releases
March 4, 2016
Rubicon Project Announces Global Launch of Exchange API Technology Following Strong Initial Customer Results
Initial Adopters Experience 200% Increase in CPMs as Technology Delivers Unified Auctions for All Demand Sources LOS ANGELES–March 4, 2016–Rubicon Project (NYSE: RUBI), which operates one of the world’s largest […]
Press Releases
March 3, 2016
Rubicon Project Recognized as #1 Marketplace Internationally for Inventory Quality
In Independent Rankings of 400 Companies Globally Rubicon Project Maintains Top Tier Rankings Across All Inventory Categories LOS ANGELES, CA (March 3, 2016) — Rubicon Project (NYSE: RUBI), which operates […]
Thought Leadership
February 25, 2016
Here’s what mobile buyers and sellers really want
New findings show the continued and dramatic growth of automated private marketplaces
Press Releases
February 4, 2016
Gameloft Advertising Solutions Selects Rubicon Project to Automate Mobile Advertising Across its 147 Million Monthly Users Worldwide
LOS ANGELES – February 4, 2016 – Gameloft Advertising Solutions today announced a partnership with Rubicon Project (NYSE: RUBI) which operates one of the largest advertising marketplaces worldwide, to automate […]
Press Releases
January 25, 2016
Rubicon Project Launches Programmatic TV Partnership With AdMore
Rubicon Project’s Orders Platform will enable marketers to reach linear-TV audiences in more than 100 million Nielsen-monitored homes nationwide LOS ANGELES, CA – January 25, 2016 – Rubicon Project (NYSE: […]
Press Releases
November 2, 2015
Rubicon Project Selected As Demand Partner For Two of the Nation’s Largest Out-of-Home Video Networks
Adspace and Captivate to use Rubicon Project’s leading Orders platform, enabling access to nearly 80 million premium, difficult-to-reach consumers LOS ANGELES – November 2, 2015 – Rubicon Project (NYSE: RUBI) […]
Press Releases
September 3, 2015
Rubicon Project’s Automation Technology To Power Out-Of-Home Advertising
Partnership with UK’s BITPOSTER Launches Rubicon Project’s Expansion Into Fast Growing Out-of-Home Market
Thought Leadership
September 2, 2015
The RFP in a programmatic world: evolve or exterminate?
As advertising automation continues to accelerate, is it finally time to kill a process that is stuck in the past?
Press Releases
September 1, 2015
Rubicon Project’s Direct Order Automation Business Surges More Than 150% YoY
More Than 2,500 Buyers and Sellers Adopt Industry’s First and Only Direct Orders Platform
Press Releases
July 6, 2015
Parents Plan Record Back-to-School Spending This Summer
Rubicon Project “Consumer Pulse” Survey Finds More than Half of Parents Plan to Spend More Than Last Year and Nearly a Quarter of K-12 Parents Have Already Begun Shopping
Press Releases
June 19, 2015
Mobile Advertising Spend Soars To More Than 20 Percent On Rubicon Project’s Platform
Technology Leader Now “One of The World’s Largest Independent Advertising Automation Solutions for Mobile”; Two-­Year Focus Grows Mobile Offering by More Than 1,300%
Press Releases
June 17, 2015
Rubicon Project And Virool Extend Exclusive Alliance, Providing Buyers And Sellers With Significant New Premium Mobile Video Inventory
Exclusive Deal Will Fuel Growth of the $8.6 Billion Mobile Video Market, Providing Thousands of Programmatic Buyers Globally With a Better Way to Engage Consumers at Scale
Press Releases
June 2, 2015
InMobi And Rubicon Project Enable Programmatic Buying Of Native And Video Inventory On Mobile
The InMobi Exchange, Powered by Rubicon Project, Supports Today’s Most Innovative and In-Demand Advertising Formats – at Scale
Press Releases
May 20, 2015
Rubicon Project Consistent Top Scorer In Latest Independent Quality Rankings
Independent Data Platform Pixalate Ranks Rubicon Project Among The Best of the Best in Quality – And a Leader in Commitment to Combat Malware
Press Releases
May 12, 2015
Rubicon Project Launches Self-Serve Platform To Automate $50 Billion Local & Small Business Advertising Market
Empowers Publishers and Mobile App Developers To Tap New Revenue Streams
Press Releases
April 30, 2015
Rubicon Project Continues International Expansion; Opens First Office In Italy; Announces Key Hires
Rubicon Project Hosts Third Italian Marketplace Summit Attended By Country’s Biggest Sellers And Buyers; Italian Digital Advertising Spend Forecast To Surpass $1.3 Billion in 2015
Press Releases
April 27, 2015
Rubicon Project Completes Acquisition of Chango
Acquisition Brings Incremental $35 Billion Intent Marketing Spend to Rubicon Project’s Premium Advertising Marketplace
Press Releases
April 15, 2015
Rubicon Project’s Innovation Lab “The Garage” Unveils DSP Builder And High Frequency Cloud (HFC2) In Private Beta
New Products to Accelerate the Automation of Advertising through the Rapid Creation of Bidding Applications and Opening Up Access to Rubicon Project’s Second-Generation Cloud-Computing Infrastructure for the First Time
Press Releases
March 12, 2015
Rubicon Project Selected By DigitasLBi To Power Guaranteed And Non-Guaranteed Orders
Move Signals Industry’s Continued Embrace of Rubicon Project’s “Powerful and Effective Technology” Solutions to Maximize Media Efficacy
Press Releases
February 27, 2015
Rubicon Project Debuts Industry’s First And Only “Full-Stack” Direct Order Automation Solution At Customer Automation Summit
Reveals Open Platform Initiative with Suite of APIs Designed to Empower Buyers and Sellers; Optimize Engagement, Performance and Yield Across All Sales Channels
Press Releases
February 9, 2015
Rubicon Project Releases First “Consumer Pulse” Assessing Multi-Billion Dollar Real-Time Marketing Opportunity For Valentine’s Day
Nationwide Consumer Survey Identifies Significant Opportunities for Advertisers with 89% of Shoppers Waiting Until Final Days to Make Purchases and Nearly Half of High-Spending Millennials Purchasing Online
Press Releases
November 10, 2014
Rubicon Project Selected By Publicitas To Power The Monetization Of Its Digital Advertising Inventory
Buyers on Rubicon Project’s Platform Can Now Access Publicitas’ Global Media Inventory
Press Releases
August 27, 2014
Rubicon Project Selected To Power Global Exchange For International Media Group, Future PLC
"Advertisers to access global inventory from sites including T3, Total Film and PC Gamer Direct orders can be targeted in each geographic location"
Research
August 14, 2014
We’re tackling inventory quality head on
New white paper outlines the steps we’re taking to suppress suspicious activity across the industry
Research
March 7, 2014
Mobile Buyer research report 2014
Jam packed with new research and findings on the state of the mobile industry