CTV



Thought Leadership
November 13, 2019
Twelve Years of Innovation
Over the past 12 years, Rubicon Project has paved a unique path throughout the ad tech landscape. Discover how we've transformed programmatic advertising and are continuously innovating to enhance user experiences, help buyers achieve better outcomes, and ensure publishers monetize to the best of their abilities.
Thought Leadership
October 14, 2019
VIDEO: Programmatic Video with Beeswax’s Cadi Jones
Cadi Jones, Commercial Director EMEA at Beexwax, talks about the challenges and opportunities she sees in programmatic video, including the rapid growth of OTT, CTV and in-app video. 
July 9, 2019
Deals for Emerging Formats
Senior Director of Product Management Steve Hulkower explains why programmatic deals for emerging formats have different use cases, and need to be tailored to match the opportunity.
Thought Leadership
June 18, 2019
Evolution of the PMP UI
Senior Director of Product Management Steve Hulkower discusses The Rubicon Project’s role in pioneering Private Marketplaces, and the new Deals UI being developed to meet the needs of a changing […]
Thought Leadership
February 8, 2019
2019 Promises a Shift to CTV for the APAC Market
In 2019, there is a real opportunity for publishers to tackle some of the barriers holding back adoption. As the year progresses, Asia’s migration to on-demand viewing will likely shift into a new gear, coupled with a heightened level of enthusiasm from brands to connect with this audience.