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Maggio 5, 2011
Happy Belated 4th Birthday, Rubicon!
Things have been moving so quickly around here lately, that we forgot to stop and celebrate an important milestone – the Rubicon Project’s 4th birthday! On May 1, 2007 the […]
#REVV
Marzo 25, 2011
Beautiful Minds
As you may have already read, we’ve hired three seasoned business leaders to join the Rubicon Project family: Nick Hulse, Bill Harries and Bill McHargue. As our focus and energy […]
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Febbraio 9, 2011
FACT: RTB-enabled Sites saw 37% Lift Year Over Year, 25% Greater Lift on Average. Do You RTB?
the Rubicon Project launched REVV Protected RTB 1.0 last year to enable publishers to leverage all the benefits of real-time bidding while ensuring their direct sales channels, pricing and site […]
#REVV
Gennaio 18, 2011
Using Dynamic Price Floors to Protect Publisher Value
I was reading a recent post on AdExchanger, “Smoking the RTB Weed,” about a Real-time bidding paper Metamarkets was gearing up to present at an industry event and it got […]