data



Thought Leadership
February 6, 2020
Best of the 2020 IAB Annual Leadership Meeting
These sessions at the 2020 IAB Annual Leadership Meeting explore how data and emerging platforms are reshaping programmatic advertising and adtech.
Thought Leadership
November 18, 2019
VIDEO: Prebid, Identity, and SPO with PCH’s Steve Bagdasarian
Steve Bagdasarian, General Manager at PCH Media, discusses how his company is taking advantage of Prebid and becoming a leader in the identity space.
Thought Leadership
November 5, 2019
VIDEO: Partner Perspectives with Dotdash
Sara Badler, SVP Programmatic & Revenue Strategy at Dotdash, discusses some industry trends she's seen this year, and why programmatic guaranteed is important to her business.
Thought Leadership
October 8, 2019
Video: Partner Perspectives with Simpli.fi
Frost Prioleau, CEO of Simpli.fi, discusses how industry trends have influenced his business, and the three different types of transparency essential in today's programmatic marketplace.
Thought Leadership
August 20, 2019
Full Funnel Focus: The State of Transparency in Video Ad Performance
Rubicon Project is building out its analytics to help premium video publishers better monetize their stack.
Press Releases
January 30, 2017
Tapad and Rubicon Project Launch Automated Global Cross-Device Campaign Solution
Tapad and Rubicon Project (NYSE: RUBI) announced today a new global partnership offering a unified, cross-device campaign delivery solution within an automated advertising marketplace.
Cookie Jar
November 4, 2014
Q&A: Business Insider UK
Europe MD Julian Childs opens up about data and private marketplaces
Thought Leadership
January 18, 2011
Dynamic price floors can protect publisher value
Dynamic price floors is just one way the REVV platform empowers publishers to claim higher yield from their inventory and balance in the marketplace